Events AI Playbook | EP.3

What Are AI Agents

And Build Your First One

Learn what AI agents are, how they differ from prompts and workflows, and how event professionals can use them to automate tasks. Build your first simple agent live in Spark.

About the webinar

AI agents are rapidly becoming the next evolution of productivity tools. In this hands-on session, learn what agents are, how they differ from prompts and workflows, and where they can support real event planning processes. Participants will also build their first simple agent live in the Spark platform.

What you will learn?

Understand AI AgentsLearn what AI agents are, how they work, and how they differ from chatbot prompts and workflow automation.
Identify Automation OpportunitiesDiscover which event planning tasks are suitable for automation and where agents can add the most value.
Build Your First AgentFollow a practical live walkthrough to create a simple agent in the Spark platform and understand its basic architecture.

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Webinar AI Playbook

Thu, 22 April • 11:30 a.m. SGT

Episode 1

AI Platforms for Event Professionals

Learn how different AI tools support event planning workflows.

Thu, 10 June • 11:30 a.m. SGT

Episode 2

Prompting for Power

Learn how to craft effective prompts that deliver high-quality, relevant outputs.

Wed, 19 Aug • 11:30 a.m. SGT

Episode 4

Advanced Agent Development

Take your automation skills further by designing multi-step AI workflows. Learn how to build more sophisticated agents that improve efficiency while aligning with business goals.

Wed, 16 Sep • 11:30 a.m. SGT

Episode 5

AI for Destination Marketing Organisations

Explore how AI can enhance bidding, sales, and research for DMOs. Learn to create stronger proposals, analyse competition, and scale stakeholder engagement effectively.