In the not-too-distant past, sending out direct messages as part of a marketing process used to be a long and fairly arduous task. Emails all had to be composed from scratch, they required specialist coding know-how – it’s no wonder that it was only the biggest brands that dared tackle them.
You may have noticed that lots of events such as conferences and trade shows now advertise keynote or guest speakers in order to encourage more people to attend. It’s a great strategy, as it allows organizers to present more value for money and capitalize on the speaker’s status to add credibility.
When organizing a big event like a conference, it’s essential to come up with a ticket price that enables you to cover your costs and overheads and perhaps make a profit too.
In the modern and technologically advanced world today, physical meetings and conferences seems to be taking a backseat and competing for time against virtual meetings and online social discussions. But if you look at the numbers, it does suggest otherwise.
There is a big recurring income opportunity for event organisers to retarget attendees who had attended any previous events or happenings and may want to do so again in the future. Why not consider marketing to them specifically using the below tips using the capabilities of available events management software?
A recent report from eMarketer highlighted some truly astonishing statistics on social media use around the world. It is predicted that by the end of 2013, the number of users of sites like Facebook and Twitter will have risen to 1.73 billion, up 18 per cent on 2012’s 1.47 billion.
Promotional codes are becoming a regular feature of our lives, with members of the public presenting coupons and vouchers to buy everything from groceries to books.
Anyone who has ever worked in customer service will know that it’s the personal touch that can make all the difference when it comes to making people happy. However, the same can also apply when it comes to targeting people for events.
