If you are an event marketer, I believe that you will have some form of online event marketing mechanism happening for your events. But is it working for you? Here, we take a quick look at 5 common reasons why online event marketing is not working for some of the events we’ve seen.
Event planning is not rocket science but that doesn’t mean that it’s a stroll in the park either. Here, we take a look at 5 event management lessons that you do not want to learn the hard way.
In Twitter, a user will receive an email alert upon certain actions driven by the Twitter community. So if you want to get onto someone’s radar on twitter, such as a partner, client or industry influencer, here are 4 ways to go about doing it.
Outdoor events can be memorably charming — or they can become a harrowing weather adventure you want to forget. Fortunately, there are a lot of things you can do to prepare for an exquisite outdoor event — and it’s that extra preparation that can make an outdoor event fabulous despite torrential downpours, blazing sun or an unexpected spring flurry.
Are you pulling your hair over the lack of followers on Twitter? Or are you looking at improving the way you name your web pages to better fit the social audience?
There are typically 2 key revenue sources for event owners. One is from exhibitors and sponsorships, from companies participating in the event. The other is from event attendees via ticket sales. But is there a 3rd revenue stream beyond the two?
It’s been a while since I last posted, but would like to share with everyone a recent brainstorming session with one of our clients, which stimulated very interesting ideas on criteria-based promotions can be used for events.
You have probably heard of event promotional codes being used for the events you’ve attended or organized. At the same time, it is often a straight-off dollar or percentage off tickets.
Thought Event ticketing promotions are often a challenge for event marketers, here’s a list of 8 ways on how criteria-based promotional codes can be used for
events:
Event Marketers are often set KPIs in terms of Return on Investment (ROI). This can be in the form of minimizing cost outlay, while at the same time, increasing the topline of an event.
