Customer relationship management (CRM) is becoming a vital consideration for businesses in all kinds of sectors; with so much competition and potential customers also tightening their budgets, brands need to prove they are the best in order to stand out from the rest.
Everyone likes to feel as though they are getting a bonus or something for nothing when they make a purchase, which is why offering prizes to people who register for your next event could be a great strategy to boost interest.
In the not-too-distant past, sending out direct messages as part of a marketing process used to be a long and fairly arduous task. Emails all had to be composed from scratch, they required specialist coding know-how – it’s no wonder that it was only the biggest brands that dared tackle them.
You may have noticed that lots of events such as conferences and trade shows now advertise keynote or guest speakers in order to encourage more people to attend. It’s a great strategy, as it allows organizers to present more value for money and capitalize on the speaker’s status to add credibility.