New research from the United Nations has predicted that by the end of this year, 40 per cent of the planet’s population will be connected to the internet. During 2012, 250 million new people came online, but it is estimated the total number will have hit 2.7 billion by December 2013 as prices for connectivity decrease and infrastructure boosts coverage.
Customer relationship management (CRM) is becoming a vital consideration for businesses in all kinds of sectors; with so much competition and potential customers also tightening their budgets, brands need to prove they are the best in order to stand out from the rest.
Everyone likes to feel as though they are getting a bonus or something for nothing when they make a purchase, which is why offering prizes to people who register for your next event could be a great strategy to boost interest.
In the not-too-distant past, sending out direct messages as part of a marketing process used to be a long and fairly arduous task. Emails all had to be composed from scratch, they required specialist coding know-how – it’s no wonder that it was only the biggest brands that dared tackle them.