Businesses sending out event registration forms to clients and customers should not miss out on the opportunity to add payment capabilities to the relevant section, as it could mean a significant boost to actual day attendance levels.
If you’re organizing or marketing an event of any size, you’ll be keen to do all you can to ensure as many people read your registration forms and click through to book tickets. However, you may be unaware that the smallest factors can influence the likelihood of this happening – and one of them is color.
New research from the United Nations has predicted that by the end of this year, 40 per cent of the planet’s population will be connected to the internet. During 2012, 250 million new people came online, but it is estimated the total number will have hit 2.7 billion by December 2013 as prices for connectivity decrease and infrastructure boosts coverage.