Bored attendees stop attending. In other words, they are mentally absent, no matter whether they decide to leave early or hold back yawning until the event ends. At best, they will leave your events unmotivated, uninspired and uninformed. Your event will sink deeply into oblivion. At worst, they will never attend your next event.
2015 marked a landmark year for climate action. The Paris Agreement signed by 196 countries and regional organizations in Paris in December brought early festive cheer to individuals and communities around the world as we collectively took the first step towards a safer climate future. It has been called a historic moment and while it is definitely a milestone in climate efforts, for WWF and me personally, it is part of a journey that we set course on several years ago and we still have a long way to go.
Being a design practitioner for over 10 years, I have attended hundreds of different conferences for various reasons; learning new stuff, knowledge sharing, build relationships, catch up with friends etc — just like most professionals out there. A thought suddenly popped up in my mind four years (2011) ago.
Poof! It’s that time of the year again – in the blink of an eye.
You hear the Christmas carols; the new year resolutions; the festive music, and it sets the right mood to get you reflecting and thinking, “What have I accomplished this year?”
“What did I do right this year?”
“What did I do wrong this year?”
“What can I do better next year?”
The best way for us to improve is to look back at history and pick out the key tips we can bring over to use in the next year. In the spirit of Christmas, here are 12 event management and event marketing tips from 2015.
The Internet of things (IoT) has been a big buzz word in 2015. Everyone is talking about it with numerous new companies joining in on this new category of technology.
How can we connect physical objects like your kitchen appliances, lights or even your curtains to communicate with an application to automate processes that would essentially require a user to act on?
What is a successful event?
To event organisers, it might be ticket sales and the overall event attendance. Those attending might gauge this from the on-ground, “live” experience – the spatial design of the event, the interactivity of the exhibits, the quality of talks, the networking opportunities or maybe even what goes in the goodie bag.
Have you noticed, in the past events that you organized or attended, that visitors not only come from all backgrounds, seniority, and industries, but they have diverse reasons for being there as well? The most commonly observed reasons from many events are:
The truth is, most event visitors are genuinely interested in discovering business opportunities during an event. But, why does it feel like you couldn’t connect with your audience to unearth such opportunities, and most leave the event without any meaningful conversations at your booth or with your sales teams? If you are the organizer or an exhibitor of the event, it is your job to make their time worthwhile by first getting clarity on their objectives, and adding value through clear, real-time communications of what they need to know, and where they can best achieve their objectives before, during, and after the event.
The marketing industry has been undergoing tremendous changes over the past few years. In fact, according to a study from Adobe, marketing has changed more in the past four years than in the last 50 years. Things are so fast moving that only 48% of marketers today feel highly proficient in digital marketing.
One of the methodologies that has been taking the marketing world by storm is Inbound Marketing. According to HubSpot’s new State of Inbound 2015 report, 3 out of 4 marketers across the globe today prioritize an inbound approach to marketing.
Inbound marketing can be very effective when applied to events. Here are a few tips on what you can do to promote your event using inbound marketing techniques.
