Report Shows Positive Trends in Email Marketing
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A new report has shown that sending messages out about events and special offers via email continues to have positive effects for businesses that do it.
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In the not-too-distant past, sending out direct messages as part of a marketing process used to be a long and fairly arduous task. Emails all had to be composed from scratch, they required specialist coding know-how – it’s no wonder that it was only the biggest brands that dared tackle them.