When people perform searches, they want to get their answers fast. The less clicks required, the better.
Having to go through an advertisement before gaining access to information isn’t always ideal. Some websites, with the best of intentions, recommend visitors to download their native app. This concept materialises into an app interstitial before the actual page. Perhaps the viewing experience would be better. Maybe the app has capabilities not available on the website. Whatever the reason may be, it seems like visitors don’t sit well with this approach.