If you are planning to promote your upcoming events on social media, it’s about time to come up with a social media plan. Here, we take a look at 9 things that matters to a marketer’s social media plan.
Online forms a big part of what event marketers do nowadays to promote and market their events but the journey often is based on gut-feel. Using a data-driven approach, event marketing could evolve into something very different, and also something very objective to help in the marketing decision-making process.
If you are an event marketer, I believe that you will have some form of online event marketing mechanism happening for your events. But is it working for you? Here, we take a quick look at 5 common reasons why online event marketing is not working for some of the events we’ve seen.
In Twitter, a user will receive an email alert upon certain actions driven by the Twitter community. So if you want to get onto someone’s radar on twitter, such as a partner, client or industry influencer, here are 4 ways to go about doing it.
Outdoor events can be memorably charming — or they can become a harrowing weather adventure you want to forget. Fortunately, there are a lot of things you can do to prepare for an exquisite outdoor event — and it’s that extra preparation that can make an outdoor event fabulous despite torrential downpours, blazing sun or an unexpected spring flurry.
There are typically 2 key revenue sources for event owners. One is from exhibitors and sponsorships, from companies participating in the event. The other is from event attendees via ticket sales. But is there a 3rd revenue stream beyond the two?