In lieu of anything clever or witty for an opening line, how about I give you some music instead?
Event is over, you’ve torn down everything and you’re prepared to just head off home to a nice hot shower and some much needed sleep. There’s just one problem. Well it isn’t exactly a problem because you’re a good and responsible event organizer. Nevertheless, you do have to have a post-event debrief and you do need to set the agenda for it. In this article, we consider this issue and how best to conduct this necessary evil of a meeting.
The 2016 Singapore Airshow is part of a continuing series held bienially on the sunny island of Singapore. An event that draws huge crowds of dignitaries and members of the public alike, it is held on a grand scale, and in some quarters is one of the most eagerly anticipated events on the calender. In that respect, the 2016 edition was no different. There are many reasons why this mega-event is so popular, of course, and the $319 million dollars it contributed to the Singaporean economy in 2014 surely is a charm with authorities here.
Anyone who’s worked in marketing knows the importance of marketing metrics: cost per acquisition, number of leads gained per campaign, traffic and conversion rate, etc. The Internet has made marketing far more measurable and accountable. As a result, marketing professionals are now required to be well-versed in analytics. Yet many marketers with years of experience still find themselves struggle with numerous metrics for different kinds of marketing. (In fact, Chiefmartec listed out 131 different kinds of marketing). Mastering different sets of metrics is key to a successful marketing campaign. As for event marketing, there are a certain number of things you should always keep watching before, during, and after an event. Here come the essential metrics for your event marketing. Trust me, just a few.
I bet you all have attempted to try an event management app in your life of an event professional. How was the experience? Regardless of whether you like it or not, an event management app or software has become essential to all kinds of events nowadays, mainly due to the nature of the event planning and management job.
If you are reading this from somewhere in the northern hemisphere, summer is here! (If you are reading this from the southern hemisphere, come back in 6 months.) And what better way to commemorate the hot and sweaty months than by adhering to its stereotypical traditions and throwing a summer party. And who better to ask about such a party then someone who was born and raised on a tropical isle where summer is not a season but the entirety of your existence. So let me introduce – myself.