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The Latest Event Industry Insights

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Event Management

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As someone who’s spent a lot of his life onstage, I speak from personal experience when I say that one of the worst things for any performer is to have to play to an empty hall. Needless, really, to say, that’s far worse for an event planner to experience in a way as the repercussions extend to and include professional pride and financial culpability. And on that happy note, let’s think about ways to avoid this doomsday scenario and how you can be confident that your guests will be there for the stellar event you have prepared.

Event Management

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It is possibly true that in this digital age “space” has come to be understood differently. What used to be the sole domain of physical areas like buildings or open parks can now be expanded to the online arena. Nevertheless, the vast majority of events are still physical events and physical events need venues. Let’s dedicate this article to what you should look for when scouting an event venue.

Event Marketing

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If you live or operate a business in a city as I do, then you’ll be fairly familiar with some of the constraints we face as “the urbanized ones”. High population densities mean that most spaces are taken up by housing, commercial buildings or other public services. This in turn leads to high rentals and more barriers to entry for businesses. But before this turns into a socio-economics lecture, let’s get down to discussing a solution you as a business owner or event planner can use. And even if you don’t live in an overpopulated city, the idea of pop-up events can be something that you can benefit greatly from.

Event Technology

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Isn’t it a joy living in the 21st century? Despite what your well-meaning baby boomer relatives will insist, there can be no doubt that we are residing in the most technologically advanced moment in history and that offers us a whole range of possibilities for any human activity, including, you’ll be happy to know, event planning. One aspect that has become incredibly easy is the area of virtual conferencing and now business or communications can be conducted across oceans and time zones with the ease of ordering a pizza. In this article, we discuss just how to go about doing it.

Event Marketing

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Here’s a grim reality: only about 2% of visitors who click on an ad on social media converts. That means the other 98% click away without buying a ticket or RSVPing. One may think then that paid Facebook and social media ads are a lost cause.

That is not the case, though, especially if you retarget that 98%. Retargeting is one of the most underutilized tools, and knowing how to use it just might result in more desirable conversion rates.