Anyone who’s worked in marketing knows the importance of marketing metrics: cost per acquisition, number of leads gained per campaign, traffic and conversion rate, etc. The Internet has made marketing far more measurable and accountable. As a result, marketing professionals are now required to be well-versed in analytics. Yet many marketers with years of experience still find themselves struggle with numerous metrics for different kinds of marketing. (In fact, Chiefmartec listed out 131 different kinds of marketing). Mastering different sets of metrics is key to a successful marketing campaign. As for event marketing, there are a certain number of things you should always keep watching before, during, and after an event. Here come the essential metrics for your event marketing. Trust me, just a few.