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Thursday / January 28.

The Latest Event Industry Insights

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Event Management

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Personal data protection on the internet has always been a concern for many. When customers provide you with their personal details to be subscribed to your mailing list, or simply to download an eBook you’ve written, they aren’t completely sure if you might take advantage of their information.

To set protective measures in place for Singapore, the Personal Data Protection Act (PDPA) was passed by Parliament on 15th October 2012 to address this concern. The main goals of the act:

  1. To govern the use, disclosure, and care of personal data by private organizations
  2. To recognize the rights of individuals to protect their personal data

So what are the obligations for you as a Singapore-based organization to adhere to and provide that vote of confidence in your clientele?

Event Technology

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Responsive web design is the buzzword in the design and development community today. Almost every website developer talks about the importance of responsive web design and how it can help businesses boost their profitability.

Quite naturally then, the concept of responsive web design has seeped deeply into the event management profession. Almost every other event website or landing page that you come across is responsive.

So what is responsive web design and why has it become so important in the field of event management?

Event Technology

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Creating an event website today may be a lot easier than ever before. With a great number of tools and design templates available online, one can create an event website in a blink of an eye.

However, in order to create an event website, a number of important factors need to be considered if the website is to be effective. Indeed, simply having the tools is not enough. One must know how to use them in the most effective way possible.

So how to create an event website? Below you will find some very useful tips and examples of some great event websites in order to help you create a website for events just as stunning as any other.

Event Marketing

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As an event coordinator, it’s your job to help business owners connect with like-minded individuals. How you accomplish that task depends on you and your approach, but it’s something that you really need to focus on accomplishing. When you can successfully encourage networking, you’ll help your attendees feel productive and positive about your events. You’ll keep everyone entertained and you’ll increase the demand for your future events. Good networking opportunities are key to successful events, and if you’re good at making them happen, you shouldn’t have any trouble being successful in the future.

Here’s an overview of how encouraging networking at your events will benefit your company, as well as some brief tips on how to achieve that goal. Being successful as an event coordinator requires understanding on how to promote networking amongst your visitors.

Event Marketing

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Getting people interested in your events is your job as an event organizer. If you can’t get enough people interested, you’ll have trouble getting follow-up traffic to your events – which also means you won’t make much money either. The most important step of attracting attendees to your event is to send out high quality event invitation emails. A quality email makes it clear why the event is worth going to. It makes it clear that your business is trustworthy and will also encourage readers to take action and sign up for your event. A good email is both convincing and a true work of art.

Event Management

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Whether you’re a seasoned party organiser or it’s your first time, planning a special occasion always seems like a Herculean feat at the beginning. There’s just so much to think about, and so much to go wrong!

What you need before anything else is to take a deep breath, keep calm and make a list. Lists are your friend; they help you keep track of what needs doing and what’s been done, letting you stay in total control. Start by making a master list, and then make smaller lists as you progress. Trust me, it works.

Here are 9 things that should appear on your master list.