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In the digital age, data privacy is gaining more and more attention. Many marketing and sales activities have been moved online. Digital crimes and digital terrorism have become a real threat. Recently, Belgian police warned residents not to use the new Facebook reaction buttons due to a privacy concern. To quote the police, “If it appears that you are in good spirits, Facebook will infer that you are receptive and will be able to sell advertising space by explaining to the advertisers that they are more likely in that way that you will react.”

Technology is changing the world every minute, and the event industry is not excluded. One of the trends is robotification, or the process of replacing human tasks with machines. Clearly, technology developments have made our lives better in many ways. We are talking about mobile event apps, online event ticketing, event management software, virtual reality, 3D printing, IoT and so on. Whether you like it or not, new technology products are being made right now when you are reading this post.

This is a tough one. Everyone is entertained by markedly different things; you know this because you’ve stared at one of your friends who was laughing incessantly at things you found horribly unfunny. Unfortunately, you’ve organized this grand event and now you’ve got to keep your attendees happy. Fortunately, you’ve got us! So let’s figure out 3 ways to keep your guests well and truly entertained.

Have you been getting the expected turnouts at your last seminar or conference? Or did you have to face some deceiving empty seats? It can be indeed very disappointing especially after spending the many hours and resources in the planning and getting the outstanding speakers to travel all the way and deliver a great presentation. What could you have possibly missed out? Could it be the registration cost or is there more to it?