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Isn’t it a joy living in the 21st century? Despite what your well-meaning baby boomer relatives will insist, there can be no doubt that we are residing in the most technologically advanced moment in history and that offers us a whole range of possibilities for any human activity, including, you’ll be happy to know, event planning. One aspect that has become incredibly easy is the area of virtual conferencing and now business or communications can be conducted across oceans and time zones with the ease of ordering a pizza. In this article, we discuss just how to go about doing it.

Here’s a grim reality: only about 2% of visitors who click on an ad on social media converts. That means the other 98% click away without buying a ticket or RSVPing. One may think then that paid Facebook and social media ads are a lost cause.

That is not the case, though, especially if you retarget that 98%. Retargeting is one of the most underutilized tools, and knowing how to use it just might result in more desirable conversion rates.

There are close to 7 billion people in the world and these amount to more than 6900 spoken languages. With technology the way it is in our contemporary globalized age, it is a near certainty that in your professional career you will have to communicate with someone who does not share your first language. As an event professional, the odds are that you will one day need to organize a multi-lingual event of your own. Here are a few things that you should take note of.

We’re half past 2016, which has been an exciting year thus far in technological developments. With the introduction of consumer wearables like the Apple Watch and virtual reality (VR) gaming systems to be introduced to homes, we are definitely getting close to achieving the futuristic world predicted in cult film, Back to the Future. So what exactly does the development of these technology have to do with events? You’ll be surprised what game changers they are for your industry! Check out 4 event technology to look out for this year that are bound to stir up the events industry.

“You never get a second chance to make a good first impression” .

This quote by Oscar Wilde fits perfectly with speed dating : meetings which you attend to find a soul mate and try to impress (or get a nice impression) in a matter of minutes. The singles event originated in 1998, when Rabbi Yaakov Deyo held it at Pete’s Café in Beverly Hills for a meeting to raise awareness of the Jews of Los Angeles. From that moment, there was a boom of speed dating in the United States that expanded quickly in Europe.

If you happen to be an event professional working in the offshore energy industry, you probably know the Offshore Technology Conference 2016 (OTC). The OTC was orginally held in the USA as a forum for energy professionals to meet and exchange ideas and opinions. It is aimed to provide the attendees access to advance scientific and technical knowledge for offshore resources and environmental matters, as well as establish valuable professional contacts. OTC is now also organized in Asia and Brazil.
“As it has since 1969, the world came to OTC to make critical decisions, share ideas and develop business partnerships to meet global energy demands,” said Joe Fowler, OTC 2016 chairman. “The commitment from OTC’s volunteers and staff ensured, regardless of the price of oil per barrel, that OTC upheld its unwavering commitment to delivering attendees unparalleled information on new technologies and global developments. Also, revenue from OTC directly benefits the member programs of its 13 nonprofit sponsoring organizations.”
This year, only 68,000 attendees from 120 countries showed up for the event in Houston, Texas on 5 May 2016. The attendance has decreased from 94,700 attendees from 130 countries last year. Some suggest it might be due to the oil slump. However, the exhibition floor was still the third largest in the event’s history, at 672,300 square feet, including outdoor exhibits.