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Tuesday / February 19.

The Latest Event Industry Insights

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Event Technology

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Organizing award events can be tedious, what with having to manage entrant submissions and coordinating judges at the same time. Fortunately, you can now do so via an online platform to bring most of the necessary processes together in one place, allowing you to easily manage and organize your award event.

Introducing Judgify, an integrated end-to-end online awards judging system that simplifies your awards management experience. This cloud solution easily compliments the events you organize on GEVME that have tie-ins with awards.

So how does it work?

Event Marketing

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With events making up as much as 35 percent of the marketing budget for many companies, you can expect to be held accountable by the C-suite for proving its effectiveness, including ROI. Sure, you know exactly how many leads you collected, but how do you determine how many of them are qualified? With that metric out of play, how do you measure your events marketing effectiveness?

Here are the top 4 methods of finding relational data about your event and capturing valuable insight.

Event Marketing

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We all know that for an event to be successful, you need attendees, and while it is easy to set up a Facebook event and invite everyone you know, having your guests click ‘yes’, ‘no’ or ‘maybe’ isn’t going to translate into actual attendance.

If you are searching up on “how to improve conversion rates on websites”, chances are that you are aware of how important a landing page is to your event, above social media marketing and EDMs.

Event Management

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If you’re responsible for organising a street procession, a public event or street carnival in your town or village, you have a duty to make sure that everyone – from participants to spectators – is safe and secure. A big part of the planning of the event must be focused on security. In this article, we set out some simple procedures that will help you run a safe event.

Event Management

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The MICE industry processes large amounts of personal data daily, be it new people registering as attendees, or professionals who subscribe to your mailing list to get more information. If the personal data is compromised and used without consent, your company is liable for not complying with the 9 main obligations of the Personal Data Protection Act (PDPA) in Singapore.

To help event professionals meet these obligations easily with their events, we have made GEVME 100% compliant with the PDPA. Our clients get a peace of mind when they receive new registrations for their events, and when they engage their attendees through email campaigns.

So how exactly does GEVME comply with the PDPA and make your job easier as an event planner?

Event Management

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Planning an event is certainly no easy task. A number of factors go into setting up a successful event – everything from the venue, date and time, to speeches, orators, and activities. These need to be decided on and organized in a synchronized manner.

However, one significant factor that acts as a bridge between planning an event and making the event successful is the registration process. Indeed, the effectiveness of the registration process determines how many people will actually turn into real attendees at your event.

Here are some best practices and tricks that you can adopt in order to design a seamless registration experience that your visitors will love.

Event Marketing

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Creating a landing page for events requires a certain amount of effort and a great deal of creativity. With so many event landing pages coming up on the web, it becomes quite challenging to have the best event landing pages for your event.

As such, here you will find some tips and tricks on how to make a great landing page for your event. We have shared some useful event landing page examples that you may adopt as templates to make things a bit easier.

Event Management

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Personal data protection on the internet has always been a concern for many. When customers provide you with their personal details to be subscribed to your mailing list, or simply to download an eBook you’ve written, they aren’t completely sure if you might take advantage of their information.

To set protective measures in place for Singapore, the Personal Data Protection Act (PDPA) was passed by Parliament on 15th October 2012 to address this concern. The main goals of the act:

  1. To govern the use, disclosure, and care of personal data by private organizations
  2. To recognize the rights of individuals to protect their personal data

So what are the obligations for you as a Singapore-based organization to adhere to and provide that vote of confidence in your clientele?