Price is an integral stage of event planning process. Proper pricing allows you to accrue more revenue and to increase sales of event tickets. If your prices are too high, they may scare away your audience. On the other hand, pricing tickets too cheaply can decrease the rate of your event or attract an unwelcome crowd. Hence, your pricing strategy should be in harmony with various factors to achieve the success of your event. The following data will help you answer the question as to how to determine event ticket prices.