A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include. The more creative you get, the more measurable benefits you can gain. Our recommendation is to always start your sponsorship hunting from a brainstorm, where you outline the key profits for both you and potential sponsors.