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Thursday / December 13.

The Latest Event Industry Insights

At international trade shows, it’s all about tailoring experiences to the interests of visitors and exhibitors. If you go on a tour through the trade show venues during the annual Consumer Electronics Show (CES), you’ll be astonished by how products and exhibited technologies fit perfectly with the facilities with 2.5 million square feet, four luxurious halls, the best entertainment…the list goes on and on. Where’s the cost saving here, you may ask? Well, there actually is some. In fact, despite going for luxury, organizers still manage to minimize expenses by introducing paid tours for everyone who’s eager to see behind the scenes of a super techy trade fair.

You definitely don’t want to get into a situation where you’ve done the perfect job managing an event, but a single mistake by a vendor ruins it all. Picking an event vendor is like building a loving relationship: you choose a partner who is reliable, caring and eager to stay with you long-term. We’ve put together these working tips for event vendor selection and the types of vendors you’ll have to keep in touch with.

One main reason why event marketing is one of the fastest growing fields in the advertising and marketing industry is that event marketing efforts often aren’t easily recognizable by laymen like us. We forget the thinking that hides behind free samples of that “new” cocktail that everyone’s been talking about and sometimes, easily even accepts free t-shirts in exchange for filling out a simple application. I mean, haven’t we all fallen victims to these event marketing efforts at some point?  Well, the success of an event is ensured by these very clever marketing strategies. Apart from these, here are 11 more hacks you may adopt to boost your event marketing efforts.

You often hear a mandatory training session which interrupts your employees’ normal routine called a corporate crime. People don’t like being distracted from their work schedule unless you offer them something truly rewarding. Incorporating training to foster team growth with a long-term perspective is anything but easy. But, you can actually make corporate training into an activity people won’t want to miss. Let’s explore the how-to’s.