If you are a digital marketing enthusiast like me, then you’ve probably already been exposed to various marketing strategies. One that I particularly like and find most effective is event branding.
Does the inconvenience of managing a long queue at events for identification purposes bother you? Then welcome to the ultra-modern realm of biometrics, which will redesign the ticketing process at all kinds of events. Biometrics can relieve the stress you feel about long queues, duplication of fake tickets, and fraud while assisting both the audience and the event managers. It is not just about standing in the queue but rather making the entire process of managing an event dynamic and manageable.
Be honest. How much free stuff do you throw away when it’s your turn to be the attendee? And worse, for the stuff you don’t throw away, do you remember who gave it to you—or even care? When gift bagging is done right, it has a great ROI and potential for brand awareness. However, most gifts are forgotten almost as soon as they’re picked up.
Event promotion is an art of its own. Without a solid strategy for attracting public attention, your event will hardly make any buzz, no matter how brilliant it may be. To maximise your event ROI and engage your target audiences, you should first ensure that there will be a vibrant segment of influencers attending the event.
Safety should be a priority throughout any event. In the case of a government event, it should be a top priority. If it’s a government event of global importance like the Trump–Kim meeting, well, you will have to take it to the next level.
If you communicate with 10-year-olds on a daily basis, you’ve probably heard the phrase “I want to be an Instagram influencer when I grow up” more than once. You may blame it on social media. You might kick your kids off their devices. Or you might talk the hind legs off a donkey about the importance of a “real job”. This won’t change the fact that the culture of influencing will continue to shape the trends in all industries, including event marketing.
Organising a government event that is not only the talk of the town but the talk of the world could be either your worst nightmare or a knee-trembling opportunity that you can’t miss. For GlobalSign.in and the GEVME team, in particular, the partnership offer that came from the DPRK–USA Summit organisers signified the chance to hit a new milestone, and it served as an important testament to what the company has achieved in the past.
There is nothing that gladdens an event planner’s heart more than receiving positive feedback. Events are value builders that make the experiences of attendees the key indicator of success. But let’s be realistic here: positive feedback alone doesn’t pay the bills. Without a solid budget, there’s not much of a chance of building a successful experience.
