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Wednesday / June 28.

The Latest Event Industry Insights

There’s always something about the holiday season which makes people want to drink more, meet more, go out more and generally: party more. For everyone in the event planning industry, the holiday season is peak season. This is where top-notch planning and coordination skills are needed. As a business, planning and scheduling your work in a systematic manner might just save you from the afterburn that most people experience post ‘season’.

A lot of time and effort, not to mention money, goes into the planning of an event. The culmination of which is event day. While it’s entirely the responsibility of an event planner to make sure the pre-event planning goes off without a hitch, onsite management on event day is just as crucial. A lot of factors come into play on event day, including ensuring that everything goes as planned.

How does one measure the success of an event? Given that each client has a unique project brief, with unique details and specific instructions, most people think that a successful event is quantified by the client’s happiness at the end of the day. However, those who have been in the industry for a while have a slightly different response. Generally, a successful event pushes the organizers outside their comfort zone, improves productivity and ultimately, strengthens cooperation. Behind it, all, the logistic, i.e. equipment, is responsible for making an event happen.