Sponsorship asset valuation and measuring its possible effect is definitely more difficult than doing the same thing when preparing a direct advertising message. However, with the right approach, sponsorship can effectively promote a company and a new event brand.
The correct timing of events can play a vital role through the whole event organisation process. Without a properly considered timetable, you risk missing significant due dates that are critical to your event’s success. So, when you get down to the arrangement of events, consider using an event planning timeline template and tips to ensure that it all runs effortlessly.
The logistics of an event include the management of technical support services and the competent management of the flow of visitors on the day of the event (navigation, coordination of actions, etc.). To cope with multiple tasks successfully, you must understand the different components of a logistics plan for an event and come up with an effective event logistics plan.
Sending out thank you emails to the attendees of your event is the perfect way to let them know how much you care. It not only shows that you remembered them even after the event, but it also encourages them to come again for the next event you organize.
So, if you are looking for something to boost your popularity, it is time that you write a thank you email, after an event has taken place. Here you will find some great tips on how to write a great post-event thank you note.
I want to share with you my personal story. I faced this event email subject lines problem 4 years ago when I just started my career in marketing. Luchia, my marketing manager, gave me a task to create, don`t really remember, I think, 15 different event invitation letters, that we were going to send over by email.
Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating.
Wall platforms could help put your mind at ease. Have your different social media feeds appear on various displays via one platform to save you time and effort. Create more engaging experiences at your events. Spark discussions.
Planning an event doesn’t end with the event itself. Instead, it is after the event that you are able to assess its effectiveness, and reap the benefits. These metrics should be determined during the planning phase to facilitate convenient analysis post-event. The goals of every event may differ from one another, so consider what the event strives to achieve. Whether it is sales, publicity, or branding, set your Key Performance Indicators (KPI) such that you are able to measure them in figures. Here are 5 examples of general KPI that you can utilize in measuring the success of your event: