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Thursday / November 23.

The Latest Event Industry Insights

Have you ever reflected on the nature of recalled moments? How do you remember activities and events? Let’s say, you’re a GoT fan (and we know you are!). Think about what conditions make you usually recollect different episodes. We bet that this happens each time someone says “Jon Snow” or “winter is coming.” When people attend an event, their minds generate mental shortcuts that help them recall those experiences in future. Event branding is the unique dressing that defines an event and makes it memorable for attendees.

GEVME is once again honoured and proud to be powering Singapore’s Fintech Festival 2017, the world’s largest FinTech event organized by Monetary Authority of Singapore (MAS), in partnership with The Association of Banks in Singapore and in collaboration with SingEx. The week-long networking event brings together banking executives and start-ups with more than 25,000 participants expected to attend the event. That is up from over 13,000 from last year’s inaugural conference according to a statement released by the MAS and its event partners.

The main appeal of credit and debit cards is their convenience. Rather than having to carry a wad of cash that might not cover your purchases, a card allows you to carry a single piece of plastic — or several, depending on your shopping habits. Indeed, the number of people in the United States who primarily use cash for their everyday purchases has dropped to less than 25 percent of the population, and that number continues to decline. Using a card to make purchases is simply more convenient for the consumer. Unfortunately, however, that comes at the merchant’s expense.