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Prasad Pasala

Social sharing and its impact on event registration

A recent report from eMarketer highlighted some truly astonishing statistics on social media use around the world. It is predicted that by the end of 2013, the number of users of sites like Facebook and Twitter will have risen to…

Improving Conversion Rates Using Personalization

Anyone who has ever worked in customer service will know that it’s the personal touch that can make all the difference when it comes to making people happy. However, the same can also apply when it comes to targeting people…

Top Tips to Ensure A Great Crowd at Your Next Event

With the world now seemingly over the worst of the economic downturn, businesses are once again keen to get involved in hosting large-scale corporate events. It helps them to stand out from the competition, reassures existing clients that they are…

Responsive Email Marketing in Events

Members of the public could once only dream of having a powerful computer in their pockets, but this is exactly what the boom in smartphone technology has allowed them. A recent study from Gartner showed that sales of cell phones…

Great Events Made Easy

Nearly 7 years ago I co-founded GlobalSign.In, a company which is today one of the leading technology providers in the events industry in Asia. Over the years, we’ve worked closely with lots of event organizers – ranging from the small…