Anyone who offers services online is familiar with the term “CTA”, which means “call to action”. On every page of a site that sells something, especially the landing page, this element must be included. How to create an effective call to action phrases correctly, how to make sure your event website works effectively, how to sell event tickets in the best way, and how to create a CTA button are what we are going to discuss in the following article.
What is a call to action?
A CTA is a graphic element that motivates and encourages visitors to perform a direct action, such as buying, downloading, subscribing to a newsletter, etc. A CTA tells a visitor exactly what he or she should do and what the developer of the page will do for the visitor. A button can place an order for a service or product, register, or receive free analytics, for example, calculating profit using a mailing calculator (on marketing services sites), etc.
A targeted action will increase conversion and sales in addition to facilitating product promotion.
The must-have elements for the site, in the form of a CTA button, should be visible on the page and should stand out so that people immediately turn their attention towards them.
Tips for creating a CTA and mistakes to avoid
A call to action is what motivates a lead to become a real buyer. If the buyer does not decide to place an order and leaves the site, push notifications will become an effective tool for return (10 times cheaper than attracting new leads).
When creating a call to action, ideally it is necessary to consider the event registration form as this is the major source of potential leads to the event website.
If the site contains several CTAs that will consistently prevent the buyer from purchasing goods or services, this means that the event website is not user-friendly and that the CTA is poorly placed.
There are certain rules for how to develop an effective CTA:
The call to action should be clear and concise. Call for only one action at once (best call to action words: buy, download, order, etc.).
The appeal should differ from the rest of the page content and be highlighted with a bright button, text, link, or banner.
The CTA must be in sight of the visitor, so do not place it at the bottom or right corner of the page.
The call must correspond to the stage of the user’s purchase.
It is important to correctly compile the text of the call to action for events. How should you do this?
The CTA text should indicate the value of the product and explain why the user needs it. The text should be urgent, meaning that it indicates the seasonality and the expiration period of the offer. An effective call to action examples includes “Only today”, “Only until the end of December”, etc.
- In the text, disclose how many people have already used your services, and include reviews of satisfied customers.
Replace some calls with others, for example, that a user is registered. Send a thank you email following registration, and provide the ability to download something for free.
- Use news, photos of celebrities, and gossip, and bring it all in the example of the CTA.
Write the text with respect; do not ask and do not order. You must give a person what he or she needs and wants.
Where to place calls to action
You need to place at least three CTAs on the main page of your site. Also, it would not be out of line to place the CTA on the landing page where you directly bring the user to make a purchase, register, etc. You need to remove everything that can distract the client (banners, links, reviews, etc.) from this page. The CTA must comply with the content of the page itself. If this is the page for the product being sold, it is better to place “Free to test the product” on that page. If you ask them to register, place a “Registration” link, etc.
You need to think about your CTAs so that they direct the user where to go deeper on your site and what they will get there. This is a kind of guide to the site that is deliberately placed so the person will stay on the site and not leave until they find what they need.
In order for the CTA button to attract attention, it is necessary to adhere to certain rules of placement:
- A CTA must approach the overall design of the site while also effectively standing out from the rest of the elements. The best colour for a call to action button is bright but not annoying.
- The button should be similar to a typical button so that it is familiar to the user.
- It should be of optimal size. It shouldn’t occupy half a page but should also not be hard to find.
- Use pointers and arrows, which are shown on the CTA.
- Use a contrasting background for both the button itself and the text on it.
- The font of the text should be the same as what is already present on the page. You can make it bold.
- Use no more than four colours when creating a CTA.
Few users scroll down the entire page, so the CTA button must be placed on the first screen or else you will reduce your conversion rate.
If you have no idea how to write a call to action to attract visitors and turn them into conversions on your website, you are welcome to the expert advice at GEVME. Our specialists will advise you on the colour of the CTA, its consistency with the colour scheme of the site, and must-have elements while also picking effective call-to-action phrases and creating a strong call to action.
Discover how to create a call to action right away, and then leave your comments below!