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3 Steps for a Frictionless Online Registration Experience

Online registration as easy as 1, 2, 3.

3 Steps for a Frictionless Online Registration ExperienceOne of the ways to drive attendance to your events is ensuring that registration is easy. You could lose potential attendees by having a complicated registration process.

Here are 3 steps from our AREA framework to make the registration experience frictionless.


1. Simplify Registration Form

Conversion Rate by Text Fields | Source: HubSpot

You might get tempted to capture a lot of data with registration forms. Yes, you want to better understand your attendees. Is that a good idea at the registration stage though?

HubSpot studied the conversion rates of registration forms with different numbers of text fields. The result?

More text fields = lower conversion rates.

How many text fields would you want to fill when you register for events?

The answer is probably not a lot.

Don’t stop attendees at your registration form. Make it simple for them to come to your event. Worry about the extensive data later.

2. Pre-populate Data

You may already have a current database of attendees that you’re growing. That is useful when it comes to the registration process. With your attendees’ details, you can create personalised registration content.
Pre-populate Data on GEVME

Don’t stop there. Take it one step further. Make registration even simpler for attendees by pre-populating their data. Save them the hassle of typing the same details over and over again.

Registration Form on GEVME

Compare the two forms above. Which do you think will give a better conversion rate?

3. Implement Responsive Forms

Implement Responsive Forms for Frictionless Online Registration

Mobile platforms have become a major part of people’s lifestyles. You see people everywhere checking their smartphones as they travel. Web content is usually viewed on smaller screens now, and you don’t want to lose out.

Don’t limit yourself to one platform. Create responsive form designs that looks fantastic on both desktop and mobile. With a responsive design, you can offer the ease of registering on a mobile platform. Attendees need not wait until they have access to a desktop to register. This would break the momentum of the registration process.

Different platforms will have different interactions. What works on the desktop platform might not do so well on mobile. Here is an example of what a GEVME registration form looks like on both platforms.

Responsive Design for Frictionless Online RegistrationYou will notice that the dropdown selection differs. On a desktop, you have a much bigger screen so having dropdown options appear this way is effective. If you tried replicating that on mobile, it might get too cluttered. GEVME has instead given a pop-up window to make selections easier on a small display.


Conclusion

Make it easy for attendees to register.

Create a frictionless online registration experience and expect a better turnout at your events.

Simplify your event management process today.

To learn more about the AREA framework, click here to view the slides.

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Photo Credit: Falling / Martin P. Szymczak / Flickr / Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

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