Edition 101: Audience-first event strategy

Data Retention Policy Update Notice

As part of our ongoing commitment to data privacy and security, we are updating our data retention policy. In alignment with our Data Protection Trustmark certification requirements, we have modified how long we retain customer data after subscription termination.
Key Change: Customer data will now be retained for 2 years after subscription termination (reduced from 5 years). This change takes effect from January 1, 2025.

For questions or to learn more, read the full notice.