With the return of in-person, events have yet again taken the centre stage in the corporate marketing arsenal.
Events have always been a big part of the marketing strategy for businesses. But with so many businesses organising events, planners are looking to provide a more omnichannel experience to their audience in order to stand out.
An omnichannel event strategy aims to combine the effectiveness of meeting physically with the convenience of virtual enabled by technology.
Read on to find out how to adopt an omnichannel event strategy.
Augmenting the In-Person Event Experience | Learn more→
Event Exchange Ep 12 | Adopting an Omnichannel Event Strategy
Chantelle Attarian, Events Marketing Manager at NYSHEX, shares insights into how an omnichannel event marketing strategy has helped her drive attendee engagement at NYSHEX and an actionable plan for you to do the same at your events. Tune in to join the conversation.
The environmental impact of in-person events has led to questions on whether the world should resume large-scale events. Fortunately, meeting planners and industry players have not lost sight of sustainability, and guidelines to educate, standardise, innovate and measure green practices continue to be developed
since the conversation started.
It’s going to take some time to build conference attendance and corporate travel budgets back to 2019 levels. Event organisers must help potential participants get approval to attend their events by creating an education program that aligns with their companies’ business priorities.
With the peak event season just around the corner, making your event stand out has become even harder. The responsibility falls on marketing to make sure that your event messaging cuts through the noise. To help you do just that, we’ve compiled a list of novel event marketing strategies that will surely make you stand out. [Read Now]
Gevme Experience Showcase
A very simple, efficient and minimalist style of venue, Genesis is ideal for 1-day multi-track conferences, seminars or meetings, with breakouts as options.