The idea of organising events virtually was always the second choice in pre-pandemic times. However, virtual events took the industry by storm during the pandemic. Now even with lockdown restrictions gradually easing, it continues to remain a popular option – given the multiple benefits it offers to event organisers as well as attendees. That’s why knowing the virtual event benefits is useful.
Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? The answer is yes.
The latest study shows that the global virtual events market can expect a growth of 25% between 2021 and 2026. While there are multiple reasons for the mass adoption of virtual events in recent times, it’s fair to say that these events are now an integral part of the event industry.
So what are some of the benefits of hosting virtual events that you need to know? In this piece, we help you know them all.
It’s safe for everyone
Given the concerns lurking about the COVID-19 infections in many parts of the world, a virtual event provides the safest route to host events. From the comfort of their remote location, your attendees can simply sign in to your virtual event platform with a few clicks.
Unlike physical events, virtual events call for no efforts at ensuring sanitisation protocols are followed. This makes it easier for event organisers to put their efforts into other aspects of hosting a virtual event.
Looking further at the benefits of virtual events for attendees, health-related protocols such as quarantining or COVID-19 tests can be avoided – which is otherwise a major barrier if you are expecting attendees from different parts of the world.
Get better insights into your audience
Gathering data from attendees at physical events to produce valuable insights is still a far-fetched possibility. Especially when hosting large-scale business events, it’s impossible to individually ask for feedback, run surveys or track how your audience engages at the event.
With virtual events, you are given multiple opportunities to track and gather data about your audience in real-time. Important data points include contact information of your attendees, the sessions they have attended, which industry they represent, and a deep dive into their networking and engagement pattern in the virtual event.
But why gather these data from your event?
Data gathered from virtual events enable you to understand various touchpoints that help in improving your events and understanding what your attendees are likely to expect the next time they attend your event. It also helps with driving campaigns for post-event engagement.
No restrictions on capacity
Has capacity constraints ever bothered you from hosting a physical event? Then consider yourself lucky when organising a virtual event.
When planning a physical event, one of the most important factors to keep in mind is how many attendees the venue can hold. The greater the headcount, the more the investment.
However, when it comes to a virtual event, you can host a larger capacity of attendees. Unlike a physical venue, your attendees do not have to worry about waiting in long queues to get an opportunity to talk to a particular exhibitor or even explore the event. Given the right virtual platform, you can also engage with your attendees individually, allow them to join various breakout rooms and allow more room for them to network and engage.
Minimise carbon footprint
The carbon footprint generated by in-person events is much higher at a physical event than at a hybrid or virtual event. This is especially true for large-scale business events where attendees are expected to join from different locations.
For instance, when expecting attendees or exhibitors across geographical boundaries, it’s not surprising that carbon emissions take place due to air travel, on-ground transportation, energy used at the venue and accommodation facilities.
All of these are reduced when considering virtual events. Organisers, exhibitors and attendees can simply plug in their devices to be able to join the virtual event.
Clearly, virtual events are a key tool that’s helping the event industry at shaping and take charge of moving towards more sustainable formats of organising events.
Organise events that awe
Setting an event in a physical location consumes time, effort and a lot of manpower. You need to put in ample resources to set up the right branding for the event, ensure consistency with the overall look and feel, manage logistics and much more.
But when using the right virtual event platform, you will be able to customise your event in a way that suits your business. With GEVME, you can build virtual events that are easily customisable without any code. You can also integrate interactive live pages, push notifications, live chat, third party apps and much more that enables you to create interactive experiences for your attendees.
The shift from in-person to virtual events has been pervasive in the last two years. It’s not just remote teams anymore, but large organisations, universities, healthcare institutions and many more that have joined this league.
Clearly, virtual events are shaping the future of the event industry.
In case you want to get a quick read about our piece, here are the key takeaways:
What is a virtual event?
Any event that takes place on the web, powered by the internet, that enables anyone to join remotely can be defined as a virtual event. Some examples of virtual events include webinars, online exhibitions, live seminars, business events and online trade fairs.
What is a virtual event platform?
A virtual event platform can be regarded as an online application or tool that enables you to host an event virtually. Virtual event platforms like Gevme empowers you to build customisable virtual events.
What are some virtual event benefits?
Virtual events are beneficial as they allow you to maintain safety in post-pandemic times, get powerful data about your attendees, offer the limitless capacity to invite attendees, minimise the carbon footprint and enable a customised way to host events.
What is the best virtual event platform in 2022?
GEVME is one of the most powerful virtual event platforms in 2022 that enables event professionals to build and host the most memorable events.