How to Double Event Traffic Using Email Newsletters

Effective email newsletters are the result of reaching a measurable final goal. Efficiency criteria (KPI) can be: 

  • delivery rate and viewing,
  • customer performance of targeted actions,
  • number of conversions,
  • click-through rate/open rate,
  • average check rate, and more.

What is an email newsletter?

Event email newsletters are the most popular types of emails to keep your attendees up to date. Newsletter often contains news and updates. Therefore, one of the main goals of news lettering, along with attracting new attendees, is to retain and reactivate the old ones.

Advantages of email newsletters

Email marketing newsletters are a powerful marketing tool. As a way of promoting a business, email advertising newsletters can help you build loyalty amongst your existing customers and increase awareness of your business to potential customers, all while increasing your bottom line. Here are some of the advantages:

  1. Personal contact and direct customer relationships
  2. Greater relevance and customer loyalty due to personalized content
  3. Cost effective
  4. Easy access to a large number of subscribers
  5. Email newsletter software that can automatically track the most important KPIs

Besides these advantages, the usability standards and content marketing trends will help you understand how to improve the effectiveness of email distribution.

KPI results for email newsletters

To help you figure out what you should be measuring, a list of key performance indicators for email marketing is usually used. Here are the most basic KPIs.

Open rate

This is the measurement of the number of recipients who opened your email. The KPI itself just proposes that your title worked. It doesn’t imply that your email didn’t promptly go in the trash bin or was set aside as spam.

Click-through rate

Divide the number of clicks on links inside your messages with the quantity of messages sent. At that point, multiply by 100 and you have an active visitor clicking percentage rate. If it’s high, then it implies your content is working and that you have solid suggestions to take action.

Best times to send email newsletters

It is suggested that sending out emails in the late morning during work hours provides the best percentage of opens. Because of this, you may want to try to send your emails at approximately 10 a.m. Other research suggests that 6 a.m. is a peak time to send emails, followed by late in the evening, from 8 p.m. to midnight.

How to design an attractive newsletter

The easiest way to create an attractive newsletter is to use a block editor, which allows you to choose ready-made templates or assemble a letter from blocks from scratch. For example, the GEVME marketing tool is full of ready-made templates, and you can choose the most appropriate one for you to best fit your events.
If you decide to make a design to go into the layout, the procedure will be different. Here’s how you do it:

  • Download graphic editor, such as Photoshop, Figma, or Sketch.
  • Create a 600 px document.
  • Sketch a rough sketch of how the elements will be arranged and what these elements will be: text, pictures, or animations.
  • Fill the template with content, and edit the distance between the various elements.

We also recommend reading information about newsletters and how to create them step by step. This will be useful if you have never created a mailing list design before.

How to create email newsletters to double event traffic

Use the tips for designing email newsletters to get informed, make the right choices, and use a strategic approach. At this stage, choose the platform to automate more processes, and follow the steps below.

Define an email newsletter strategy

Email newsletters aim to maintain the interest of a business’s audience, so adjust your emails to your marketing strategy to gently encourage the readers to take the required actions.

Choose the right platform

You will need some kind of service for email newsletters or a CRM system for collecting information in databases and then create a strategy based on your choice.

Segment your contacts

Filter the information from your contact lists to create different segments. Segmenting your contacts according to different conditions allows you to create newsletter campaigns that directly address the wants and needs of a particular audience.

Create your email newsletter message

Make email newsletters extremely informative and useful. Stick to the product needs and the informational component that gives different content that inspires user confidence.

Develop your newsletter campaign

After you structure your campaign for easy reading, use images and visuals to boost engagement, ensure your campaigns are on brand, build trust, and make it easy to convert.

Top 5 email newsletters tools

Don’t forget to find the best email tools to optimise your work or check if they are easily integrated with your favorite event email marketing platform.


Benchmark offers the capacity to effectively create email newsletter templates by means of simplified usefulness, enabling non-specialized advertisers to make lovely newsletters. Additionally, there’s a decent choice of layouts that you can look over in the Benchmark format library.


GetResponse enables you to make well-structured emails with their simplified email supervisor, contact segmenting instrument, campaigns creator, and A/B testing device as well as giving you the ability to sending email newsletters. With a huge number of formats to browse, you can create an email to coordinate your images and send messages effectively.


MailChimp offers free email administration with a substantial selection of templates to choose from for newsletters. MailChimp is perfect for small and medium-sized organisations hoping to get their feet wet in email showcasing; however, it isn’t the best for scaling groups since it needs amazing automation and sectioning highlights.


AWeber offers a settled email newsletters marketing device with a variety of highlights for your business, including email plans, list division, automation tools, and point-by-point reporting. To make structure simpler, AWeber has more than 6,000 royalty-free stock photographs to incorporate into your messages. You can also transfer your own pictures and gifs.


Campaigner is a decent choice if you work for a developing group since the tool offers helpful automation and work process highlights that are accessible at the enterprise level. You can set up frameworks that send out emails when contacts buy, fill out specific forms, etc.

Email newsletter templates examples

To come up with your best newsletter idea, look through some of these best email newsletter examples from other services.

Email newsletter alternatives

These are the top email newsletter alternatives you can use in your event’s campaign, which may come in handy when providing something similar to an email newsletter:

  • Single-topic emails: These are necessary so you don’t have to try to pack all your products’ advantages, offers, and triggers into one overstuffed letter.
  • Blogging
  • Social media
  • Podcasts
  • Video channel
  • Targeted offers
  • Testimonials
  • Other alternatives

If you’re struggling with content ideas for your email campaigns or have not settled on your perfect email newsletter tool, these ideas will give you the chance you need to get started. 

How to improve your event newsletters` strategy?

If you do not know how to create email newsletters, do not want to risk finding an agency or a freelancer, you can contact us. We recommend using a fully integrated event automation platform to run successful email campaigns. And our GEVME product can be this solution, where you will find top-notch templates and other data on event emailing, event email newsletters campaigns, design and launch, etc. Feel free to get in touch!
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