Everyone’s selling it. “AI in hybrid event experiences” is the new must-have, the new differentiator, the silver bullet. But behind the pitch decks, most implementations
Hybrid events are now a mainstay in Australia and New Zealand’s event scene, but delivering a smooth and engaging experience for both in-person and virtual
There’s a very specific kind of tension that builds at the entrance of an event. A crowd of people trickles or floods in. Some are
By the time the doors open, it’s already too late. The queue has formed. Someone’s badge won’t print. The volunteer on the iPad doesn’t know
The Problem Most Teams Know Too Well Event registration in Australia often starts simple but rarely stays that way. A form is created. RSVPs begin
Step into most post-event debriefs and you’ll hear it: “Our numbers don’t match theirs.” Sales pulls one report. Marketing presents another. Ops has their own