Responsive web design is the buzzword in the design and development community today. Almost every website developer talks about the importance of responsive web design and how it can help businesses boost their profitability.
Quite naturally then, the concept of responsive web design has seeped deeply into the event management profession. Almost every other event website or landing page that you come across is responsive.
So what is responsive web design and why has it become so important in the field of event management?
What is Responsive Web Design?
Responsive web design is an ever-growing field of knowledge that has become the center of attention in the current era. This is because of the innumerable amount of devices that are coming up at an incredibly rapid pace.
Smartphones with varying screen sizes, resolutions and orientations have dramatically changed the field of web design and development.
This is because websites today cannot remain static. They need to change their layouts based on the orientation and specifications of the devices on which they are being viewed.
Nevertheless, this does not mean creating several versions of the same website just to accommodate the ever-growing number of different gadgets.
So what can be done to solve the problem? The answer lies in responsive web design.
Most of the websites that we visit today are responsive. The sites adapt their resolutions, orientations and layouts to the devices on which they are being viewed.
How to Create Responsive Designs for Your Event website
Creating an event site that is responsive might seem like an overwhelming task, especially if you are a beginner in the field. However, once you learn the basics and understand the use of some tools, creating responsive designs for an event page can be quite fun and easy.
Nevertheless, to start with, one can easily create a responsive event website by using one of the many templates available online.
One example of such a website builder is GEVME, where you can find a number of stunning templates for your event website.
Having a template to start with not only gives you a clear idea of what responsive design is all about, but also saves you time since you do not have to worry about writing complex sets of code for your event website.
You can also benefit from the many features that these templates have. For example, GEVME’s landing page templates allow you to make use of in-built maps, consistent design themes, along with giving you social media presence and much more.
One thing to take note of: responsive web design means that each and every element on the page needs to be responsive. All the elements such as the headings, menus, CTAs etc. need to be well synchronized so as to appear professional and aesthetically appealing when viewed on any device.
Similarly, images, videos and any other types of visual content need to be considered as well. Determine how the content will be displayed once the user views them on a particular device and/or in a different orientation – which is either portrait or landscape.
Using pre-built templates makes this a lot easier. Such templates have built-in design features that take care of subtle details for you. This ensures that your website is up and running in the least amount of time.
On the other hand, you may use CSS media queries to make websites more responsive so that they adjust their layout accordingly.
This means adjusting the content according to the width of the browser and using CSS transitions so that the display transitions smoothly from one orientation to another.
Furthermore, if you have tables on your event website – which you probably will since you might be listing down the timetable of a particular event – then make sure these tables appear clearly when viewed on a different screen size.
One way to do so is to change the display of the table altogether. For example, when viewed on a desktop display, the table can appear as an actual table with rows and columns. However, when viewed on a mobile screen, the table can appear as dot points or as some other legible format.
Moreover, navigational capability should not be compromised as a result of making the website responsive. Most websites use dropdown menus when the screen size gets smaller to display the menu options.
Key Factors of Event Website Design
Making an event website responsive is just one of the many factors that go into a great event website. There are a number of other elements that need to be considered as well. Below are some of the important factors that need to be included in any event website you make.
#1 – Compelling content
For event websites, having the right content is more challenging. This is because content for selling an event is quite different from the usual marketing content that you see for products and services.
As such, you need to make sure that your content is unique and to the point. Make sure that you use the appropriate heading and subheadings to convey the message that you want to give.
Incorporate keywords strategically. Do your research for SEO. This implies using the right keywords in the right places at the right time. Doing so will ensure that your website gets a good ranking from Google.
Also, make sure you include the relevant information right on the top. For an event website, this is the date, time and the venue of an event along with a short description of what the event is about.
Furthermore, place appropriate pictures and videos to deliver the message. Only having written information can cause your viewers to lose interest. However, images should be selected with care as simply placing an unnecessary amount of pictures may cause the viewer to lose interest as well.
#2 – Call-to-Action
Another very crucial aspect of an event website is your CTA link. Compelling CTAs can significantly boost your conversion rates.
There are two things to bear in mind when creating CTAs:
- the placement of CTAs
- the copy
As far as the placement is concerned, the CTA should be positioned strategically in a place that is easy for the viewer to find out. It should probably come after the relevant information such as the date and time of the event has been conveyed.
The copy, on the other hand, needs to be engaging and should prompt immediate action from the viewer. It should be clear and to the point, ideally written in a way that incites the viewer to click.
For example, for a corporate event website, you may have “Join now for a fun-filled evening”, instead of “Join Now”.
#3 – Easy registration process
This is a factor that many seem to overlook. Having a persuasive CTA is simply the tip of the iceberg. This is because viewers who might be your potential attendees need a very smooth and convenient registration process.
After clicking the CTA, the registration process needs to be as simple as possible. This may also involve payment options. It is always a good idea to give the users a variety of options when it comes to payment.
#4 – Consistency
Right from the display ad on Google to the final registration process, everything needs to be seamlessly organized and consistent. This implies that everything from the content to the designs and colours must be aligned with one another.
Nothing should appear odd, otherwise, the viewer might feel overwhelmed and confused.
Why You Need Responsive Web Design
Responsive websites have become a key factor in determining the success rate of your marketing efforts.
The reason for such a trend: the ever-increasing access to mobile devices. As more and more people browse through their mobile devices, the need to have responsive websites is going to grow ever so exponentially.
Get started by creating your own responsive web design now using GEVME.