Name badges certainly provide a touch of professionalism to your event. They also keep things organized since everyone gets to identify each other easily. This, in turn, increases networking chances, which then further increases the interest of the attendees at the event.
In addition, name badges help you brand your event more effectively since you can have your event’s logo and other visuals on the badge. This gives you an ample opportunity to keep brand hammering your attendees even while the event is going on.
These are just some of the benefits that name badges offer. There are much more to explore and this is why name badge design is one of the most important things that you need to consider when organizing an event.
Here are some tips on how to design a name badge that effectively gives your event more credibility.
What is a name badge and why is it important to have it well designed
Before delving into any further details regarding a name badge, it is worthwhile to get the basics right. This is because a name badge is sometimes confused with a name tag that people wear to get themselves identified.
Nevertheless, there is much more to it. A name badge is more of a symbol that serves as a tool to make your attendees feel more connected with your event.
A name badge also serves as a branding tool that makes your attendees perceive your event as being more professional and organized.
Therefore, it only makes sense to have it designed in the most perfect manner so that it serves its purpose accordingly.
A name badge that is poorly designed not only gives the impression that your event is unprofessional and badly managed, but it also creates a bad brand image of your event in the eyes of the attendees.
Must have things on your name badge
Name badge design requires significant attention to detail since there is only a limited amount of space that you can utilize for different purposes. You need to make sure that the content of the badge is appropriately written and placed in a strategic manner.
However, there are a couple of other things that you need to take care of when designing a name badge.
- First and foremost, name badges should contain other relevant details apart from an attendee’s name. One of the biggest mistakes that most event planners make is leaving out other important details about their attendees on the badges. Such details include:
- the title of the attendee
- the position or designation of the attendee
- the company in which he or she works.
This allows attendees at your event to easily network and connect with people with similar backgrounds.
- Secondly, it is important that your event or company logo is placed in a position that can be easily seen.
However, you might wonder as to how so much information can be put in just a single name badge. This is where the importance of badge designing comes in.
Things to avoid in the structure of your name badge
In order to create a name badge design, it is not only important to know what you should include in the badge, but more importantly what not to put on a name badge.
Too much text
Your attendee’s title, name, company, job designation, and your own company name are the things that need to be incorporated onto a name badge.
However, all of it does not have to be in plain text. It is often the case that many name badges appear too bland due to having a lot of text written on a stark white background. This may not serve the purpose very well since the text may be hard to read and understand.
Small font size for everything
It is understandable if things like the surname or the company name of the attendee is written in small letters. However, it is definitely not a good idea to have the first name and the designation of the attendee in a small font size.
Make sure you print the important details in a font size that is easy to read from afar.
Step-by-step instructions on how to create a good design name badge
To set you on the right path to creating a great name badge, here are step-by-step instructions on what to do when creating one.
- The first thing you need to think of — what is your event really about? This will give you ideas on how the visual elements can work together to fully illustrate the concept of your event.
- Secondly, find the size of the badge that you will print on. This is usually 4” by 3”.
- Next, figure out where the badge is most likely to be worn by the attendees. These days, it is very common to use double lanyards to prevent badges from facing inwards — which makes it difficult for other attendees to see.
- Once you know the size and placements, you then need to consider the design of the name on the badge. Find out what font style and size will be most suitable for the names of your attendees, keeping in mind how attendees wear your name badge — and the size of it.
- You then need to see where you can put your company logo for easy identification.
- Lastly, you need to consider how you can fit in the remaining details so that they blend in organically with the other elements of your badge.
Here is a name badge design example printed by GEVME that you can draw inspiration from when designing your own name badge.
In conclusion, name badges can boost the popularity of event greatly. Therefore, it is important that you get it right and avoid the common mistakes that most event planners make when designing name badges.
Simply follow the advice given here and utilize the amazing tools offered by GEVME to design and print name badges for your next big event.
Download eBook for free: Name Badge Design