You can’t deny the fact that signage is crucial to your event in order to attract the attention of attendees and shape their impressions about the event. As an event manager, you have to find a smart balance between the functionality of signage and its potential for being memorable. The best way to do this, of course, is to add some tech.
We’ve collected the most creative ideas on how to turn digital signage into a win–win for both event organisers and visitors.
What is event signage?
Any combination of signs, symbols, and design elements that you use at an event can be called event signage.
The most common mistake that event organisers make when they choose event signage is that 90% of their attention goes to the image. Actually, though, signage is less about a unique or trendy image than it is about supporting the needs and interests of event guests via practical visual elements and tools. This explains why displays and digital signage and technologies are so widely used on site.
From sports tournaments to large-scale conferences, digital signage is now used at multiple events to engage, entertain, and update people on the latest news or event-specific matters.
How can it be used?
You can get some inspiration from case studies on creative event signage use, or you can follow your own vision, matching event branding with digital solutions. Here are some strategies you might want to make use of:
- Facilitate live Internet streaming of news, video, or sports, depending on the themes of your event.
- Employ multi-touch interactive content to entertain the audience.
- Create capabilities for product presentations and entertainment using VR/AR technologies.
- Use digital venue boards to share information in real time.
The benefits of using digital signage
As we’ve mentioned before, it’s not only about a nice image. Using digital signage at events helps organisers solve a huge number of practical problems. Check out the core benefits of using digital signage at events:
- Design made easy. With digital tools helping you build signs and content based on pre-made templates, you’ll have no need for a graphic designer at your event.
- More space for content presentation. Using digital tools, you can schedule your activities flexibly and provide attendees with multiple messages during an event.
- Information on request. User-oriented digital signage is interactive, which means people get the information they need when they need it.
- Great use of trends. Social media and gamification can easily be embedded into your event program with the help of digital signage that helps event planners make use of the latest activities and trends.
- Facilitate networking. Smart name badges and interactive apps make it possible to interact more efficiently at events.
- Going green. Obviously, digital signage significantly reduces paper waste and helps you make your event greener.
The top 8 event signage ideas
Check out our top eight examples of event signage use:
Remember how important it is to make event signage functional? We couldn’t find a better example than this. Using nothing but interconnected cubes, Web Summit organisers built a creative, unique stage for the Enterprise Summit in 2014. Not only did it resonate with event branding, but the installation perfectly complemented the needs of both the interviewers and guests on the stage.
By sharing the day’s agenda, generating new revenue through a partner screen, and showing real-time updates, live displays have a huge variety of functions. The great thing about live displays is that they can be streamed or projected onto as many walls and screens as you want.
Social media walls
With solutions like Eventifier, you can interact with your event guests by displaying up-to-date, real posts from social media on site. Using social media walls is the best way to let people create event-related UGC and then share it with others to see the event buzz on a single screen.
Here’s a good example of a fully recyclable photo zone that was recently installed at the AFLW Awards:
The advantage of this kind of signage is that it creates excellent promotion possibilities even after an event when hundreds of selfies and event-related hashtags plunge into social media at the end of the day. Ensure your photo zone has a clear message and visuals that reflect your event branding to make the most of follow-up UGC activities.
Digital signage for outdoor use can be a great instrument for giving your event guests a warm welcome, showcasing the key dates and details, or encouraging someone to attend your event. Use digital signage to maximise your chances for drawing in random visitors, just like this outdoor display for the upcoming Jazz Night event.
In some cases, instead of destroying event barriers, you have to create them! Start entertaining your guests the moment they enter your venue. To avoid the risk of having irritated attendees waiting for their turn to check in, you can build in fun activities that will keep them entertained along the way.
Indoor navigation signage
According to Octink, when it comes to on-site navigation, the best idea is to use everything around you that you can brand, from floors to windows. If there are any stairs at your venue, leverage branded stair wraps; for outdoor events, showcase a message on the sidewalks.
Play with lighting to showcase your event branding, facilitate navigation, or just entertain the audience. The benefit of using light-up tubes is that they are great attention grabbers and can be installed anywhere—outdoors, at the entrance, on the stage, etc.
With a huge variety of creative event signage examples spanning the industry, you have many resources to help you get inspired. While employing extensive digitalisation in event design, ensure that you make good use of digital signage, like social media walls and live displays, to maximise on-site engagement.