Organizing an event is not an easy task, especially when you have to come up with a name as well. Choosing an event name is important. To give a good name to your event, there are six key points to keep in mind for the best name for the event.
Best ways to name your event
If you take into account the target audience, positioning, event market development trends, and other marketing components, it is more likely that you will come up with an effective and memorable name:
In order to properly start creating a name for your event, it is necessary to think about the positioning of the company. In ordinary marketing planning, it is necessary to study what the market is, conduct research and process the results, find out more about the competitors, and, finally, dive into the company itself. Learn everything that may be useful when working on the event name.
#2: Good event name ideas
At this stage, company event organizers generate ideas based on their previous research. Ideas that relate to the names, packaging, positioning of future events, etc., are all welcome. Nobody criticizes anyone, and no ideas are immediately thrown out. Anything is acceptable.
#3: Choosing the name
Random names that come out during the brainstorming session and the generation of ideas should be put together, deeply analyzed for compliance with the various criteria, and then put forward to the customer. The names will also be checked by experts in phonetics and semantics to make sure they make sense. Another check is for the sound. For example, even the most correct names in English can sound terrible in Chinese, so keep that in mind.
#4: Customer assessment
The words selected for the name during the previous stage are passed on to the customer for evaluation. Since the customer is keen on his or her business, he or she can assess which words are appropriate for the market and which are not a good fit. After that, the cleared list moves on to the event organizers for the next stage.
At this stage, the selected names must undergo some testing through the use of focus groups (if there is time). Neither the event organizers nor the company/customer will truly be able to get into the minds of the potential guests, so it’s helpful to ask some other people how to name a corporate event. Offer the various choices, and record how they react to the new event name you’ve chosen. This can also be accomplished through a separate research company if the time and budget allow. At the same stage, the legal aspects of the future name registration are also verified.
The list of names with accompanying documents in the form of reports on focus groups and legal certificates is placed on the customer’s desk. The executive board makes a final decision and approves the name for the event.
How to choose a good name for different types of events
There are sometimes themed events, and choosing the names for these should be done with that in mind. Different ideas will come up, and questions to ask will be provided to the focus groups and the company/customer as well.
- Charity, etc.
Choosing event names for these event types should also be done according to certain criteria.
How to name your event: perfect criteria
Here are seven rules to follow so you will know how to come up with event names that are the best for your specific occasion.
- Short, catchy, and memorable
Of course, there may be successful events out there with long and tedious names. However, most likely, their success is despite their cumbersome name. A good name should be easy to remember; have a ring to it; give some kind of clue to the potential partner, attendee, speaker, etc.; and say what the event is about. The best event names are always straightforward.
Some good examples of catchy names are:
- Hop Scotch Festival
- The Golden Raspberry Awards
- Lights Out at the Observatory
2. Different and unique
The ideal name should instantly make it clear to the guest how the event differs from those of competitors or similar events in the area.
A good name should tell about something real and specific about the company, its history, it’s positioning, or its product. Ultimately, of course, you may find out that the best way to create a catchy event name is to use the title that’s been at the top of your spreadsheets all along, like Company Name Conference 20XX or ABC General Meeting, etc. Sometimes the best event names are the ones that say exactly what it is.
- Establishes communication
Your company has a goal. Its product has a position. A good event’s name will also tell what the product is for or what the company stands for, why it will be interesting for the guests, etc. A good name begins to build a long-term relationship between the guests and the organizers, partners, and others right from the start.
The name should be easy to remember, easy to pronounce, and easy to understand.
- Pleasant to both hear and see
The brain translates words into sounds. The name of the event may ring in the guests’ ears. It is better to pronounce something millions of times than to just read it, so it should be pleasant to the ears in the same way that it is appealing to the eyes.
- No negative associations
If a great name translates to bad slang, get rid of it. This is a bad name, especially for ideas on how to name a fundraising event. A good name should not cause any negative emotions and associations.
A name that meets all of the abovementioned criteria will fit your event well.
To pick a name for your event that fits it best, define the purpose and format, do the research on your client, and approach the situation with marketing professionals. Sometimes it seems obvious how to name a charity event, but this issue should be approached critically.
Formulate the goal, and determine what you want to convey to the participants or partners. The format of the event will depend on the name as well. They should go together perfectly. Try not to dwell on traditional formats. Instead, pay attention to the uniqueness of themed events. The main thing is that the format and the name contribute to achieving the goal of the event.
If you have any problems or questions, feel free to contact us for our professional assistance.