Creating an event website today may be a lot easier than ever before. With a great number of tools and design templates available online, one can create an event website in a blink of an eye.
However, in order to create an event website, a number of important factors need to be considered if the website is to be effective. Indeed, simply having the tools is not enough. One must know how to use them in the most effective way possible.
So how to create an event website? Below you will find some very useful tips and examples of some great event websites in order to help you create a website for events just as stunning as any other.
Key factors of Successful Event Website
Effective Branding
As with every other website, one of the most important factors for strong website for events is effective branding. Certainly, you do not want your visitors to simply view your website and leave without remembering anything.
Therefore, you must provide something that will leave a memory in your viewers’ minds. This can be achieved by putting in the appropriate designs, feel and giving your website a voice.
Everything from the color and design of your logo to the messages that are displayed, need to be very well crafted in order to make your event website design stand out.
Responsive Design
In this day and age, a website that is not responsive is not a website at all. For a custom event website to be a success, you must make sure that your website is responsive. This means your website’s design should be optimized so that it can be viewed on any mobile device.
This will allow your viewers to visit your website on any device and let them navigate through it conveniently. As such, having a responsive design significantly increases the amount of traffic that you get.
Understanding your customers
A website that does not resonate with your customers is unlikely to attract a reasonable amount of traffic. Simply having a nicely designed webpage is not going to help.
Imagine the number of event websites that are present on the internet today. If you want your website to stand out among the crowd, you must make sure that the content of your website is what your customers want.
As such, you would require an exceptional custom event website that contains the relevant content. For instance, an event website for a concert need to resonate with the tastes and preferences of the people who would be your potential target audience, such as, young adults.
Defining goals
In order to measure the success rate of your website, you will definitely need to create some concrete goals that are to be achieved with your particular event website. So for instance if I am to create event online, I will need to set certain goals for my event website.
I will most probably keep in mind the SMART formula, that is, my event website should have goals that are specific, measurable, actionable, realistic and timely.
As such, one of my goals may be to get 100 visitors in a day. If I fail to do so, I might try other techniques to achieve the goal. Hence, such a goal is in line with the SMART principle.
Prototyping wireframes
Ask any website developer and they will tell you the importance of wireframes. Wireframes can help you by giving your website a basic structure to start with. This can allow you to create websites that have the appropriate design and navigation capability letting you attract greater traffic.
Wireframes can simply be sketches on a piece of paper. They can give you an idea of how you will start building the interface of your website in the first place. You may use digital software to create such wireframes as well to have better clarity.
How to create great web design for Event Web Site
Creating a compelling website is no easy task. A lot of hard work and effort goes into coming up with an attractive design that is consistent with your brand and is aesthetically appealing. As such, the design of a website not only includes the look and feel, but also the content that goes into it.
An event website builder may be of some help in such a situation. There are a number of such builders that provide with the relevant tools in order for you to create attractive website designs.
However, an effective web design involves understanding what your customers want. You will need to know what is the primary purpose of your event website. This includes what type of event is your website promoting.
In addition, the nature and the placement of content need to be relevant to the users you are targeting. This implies that the viewers should be able to find what they are looking for easily. This also involves making your messages easy to understand with relevant headings and description.
Moreover, the website should be designed as such that it loads in the least amount of time. A website that takes too long to load loses its viewers significantly. You may do so by optimizing images and videos that may be present along with using minimum amount of code, if applicable.
Popular mistakes to avoid in web design for event web site
Whether it is an event website or any other, it is crucial that the mistakes listed below be avoided at all costs. If not, they can result in lost traffic and low conversions.
Forced Keyword Optimization
In order to optimize their sites for search ability, many developers have content that contain keywords which are forcefully incorporated into paragraphs. This makes the content look very unprofessional and as such your website loses credibility very quickly.
It is therefore strictly advised to use keywords in the right place at the right time.
Too much content on one page
It is understandable that most of us want to convey all the good things about our event websites in one go. However, cramming a lot of content on one page can really drop your website’s popularity since no one is able to get the actual message.
Make sure that your home page contains a short but memorable message that is easy to digest so that people remember your website and understand what it is about.
Too many call-to-actions
A number of websites exist that simply put call-to-actions almost everywhere. This can be very annoying for the viewers as it openly suggests that all you want is to sell your website rather than providing a quality service.
As such, call-to-actions on your event website may be limited to RSVP buttons. However, if you plan to include more, make sure they are consistent with the content surrounding them and that they appear at relevant places and are not scattered all over the page.
Elements of good Event Website
A good Event Web Site has certain elements that need to be included in order to attract the required amount of traffic. These elements are as follows:
A clear description of what the event is about
Although quite simple, many seem to overlook it. The description should be short and readable. It should be to the point and must not be digressive.
Date, time and the venue
This needs to be very clear so that the viewer knows exactly where and when the event is going to take place.
A clear RSVP link
An RSVP button is probably the most important on an event website. Make sure you include it in a place where it is visible. Furthermore, the process of registering should be very clear as well.
If you are using a ticketing system, make sure you have a reliable payment system. In addition, there should be an exit link. This should allow the user to easily opt out of the registering process whenever he/she wants to.
Click here to learn more about how you can organize an event with tickets.
CMS or Custom Web Development
Depending upon the purpose of your website, you may either use a content management system (CMS) or build a custom website from scratch.
Content management systems such as WordPress may make it easier for you to build a website as it contains some very useful templates that you can use.
However, if your target audience is very specific, then it is advisable to design a website from scratch so that it connects with the relevant target audience.
You may also use online cloud-based platforms that provide some very effective tools to build compelling event websites. GEVME, for instance, provides a very robust event management and marketing platform for event website developers.
Examples of great Event Websites
There are a number of examples of event websites that are available on the web. You may use these examples as a guide for your own website.
Event website examples
- Telegraph Events – Telegraph events is perhaps the best in terms of content placement and relevance. With short descriptions explaining what it is all about, Telegraph is an ideal events website to be used as a template.
- Splashfest – With incredibly captivating visuals and clear text, Splashfest is a well-thought out event website.
- Scottish Open – Having a very elegant design, the Scottish Open event website is amazingly responsive with clear call-to-action and consistent design.
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