Event agencies who have been able to sustain themselves through the pandemic were the ones who immediately acted on the needs of their clients. They recognized the positive behavioural shifts towards attending events online.
These event agencies responded with spectacular virtual experiences, engagement tools and interventions to help their audience stay enthralled. Most of all, they invested in learning and leveraging new technologies and methodologies. But many were not fortunate enough to know more about
The SCALE digital transformation framework can help event agencies create a sustainable virtual events business by:
Understanding the need for digital transformation
Helping decision makers understand the digital transformation landscape
Sharing the SCALE framework that takes a strategic path towards business sustainability
Aiding decision making using a logic matrix and techniques
Recommending a blueprint that event agencies can follow