Custom Virtual Venue for a Global Audience at Singapore FinTech Festival 2021

About Singapore FinTech Festival

The Singapore FinTech Festival is one of the largest fintech festivals in the world, organised by the Monetary Authority of Singapore (MAS) and Elevandi.

Headquarters

Singapore

Industry

FinTech

Key Features Used

GEVME Virtual, Gevme Registration, Gevme Business Matching

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Attendees
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Countries
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International Pavilions

About Singapore FinTech Festival

The Singapore FinTech Festival is one of the largest fintech festivals in the world and a knowledge platform for the global fintech community. It is organised by the Monetary Authority of Singapore (MAS) and Elevandi, a non-profit organisation set up by the Monetary Authority of Singapore (MAS).

About Singapore FinTech Festival

The Singapore FinTech Festival 2021 was a week-long festival that took place between the 8th and 12th of November 2021. The main theme of this edition was the impact of Web 3.0 on financial services. It saw the coming together of global leaders and academics who shared their knowledge on the subject.

The event had 45 sessions covering designing, building and ensuring sustainable financial services for Web 3.0. SFF 2021 this year also saw some new features such as online learning, where participants could earn a verified, digital, Web 3.0 Knowledge Certificate in Financial Services issued by The Asian Institute of Digital Finance and the National University of Singapore (NUS). 

Requirements from Singapore FinTech Festival

SFF 2021 needed a highly customisable platform that could create an engaging experience for its global audience. Last year’s event brought together 60,000 participants from over 150 countries in a hybrid format, this year’s SFF had to keep up with that experience virtually. SFF 2021 wanted a customisable platform so that the attendees could have a fully immersive digital experience at the virtual event. It needed to have networking and one to one opportunities for discussion among attendees and between attendees and sponsors/exhibitors. Some of the functionalities required were live streaming across multiple stages, directory & 1-1 chats and meeting schedule functionalities.
The Gevme team together with SFF 2021 worked on meeting the following goals:

1. Create a seamless virtual experience for attendees from around the world

2. Offer a payment gateway for attendees to purchase at the event

3. Enable companies to showcase and connect with attendees

The Solution

  • GEVME Virtual
  • GEVME Business Matching
  • GEVME Registration

Registration & Ticketing

GEVME Registration was the ticketing and registration platform for SFF 2021. The registration platform enabled attendees to choose from multiple tiers of tickets, let the organisers send timely reminders to registrants and provide a seamless experience from registering to attending the virtual event. Registrants received the specific tickets they selected with their relevant personal information. Access control on the platform also ensured a secure check-in experience, so that only registered attendees could access the event online via a one-time password that was sent to the email they used when buying the ticket.

Live Analytics Dashboards

The organisers had access to a live analytics dashboard that let them track the registrations in real-time. For an event of this scale, Gevme provided the organisers with the up-to-date information, all in one place where they could get all the relevant data while protecting the data of the registrants.

Live Agenda

The virtual platform enabled attendees to see the live sessions check speaker bios, watch past sessions on-demand and see information on the multiple sessions scheduled over the week. The platform lets attendees stay updated on the latest sessions across the multiple stages within the venue.

Sponsor Booths

SFF 2021 had over 3,500 sponsors and exhibitors. They were all given virtual booths where they displayed their products and had representatives attending to attendees at the event. Attendees had the option to look up the available representative at each booth and interact with them. Different sponsors and exhibitors came together to display their booths under one common pavilion. The sponsors had the option of adding triggers when an attendee came to their booth. Each sponsor booth was able to live-stream from within their booths without interrupting the ongoing live event.

Products Showcase

The event saw the coming together of multiple industry leaders who presented products at SFF 2021. The platform powered each such showcase along with the multi-stage events happening consecutively.

Recommendation Engine

GEVME’s recommendation engine uses machine learning and natural language processing to suggest relevant exhibitors to attendees based on their interests at the time of registration. This feature helped match businesses and attendees while enabling them to the network using the Gevme Meet feature integrated into the platform.

Networking

GEVME Business Matching let attendees engage with one another and also with sponsors and exhibitors at SFF 2021. Combined with Gevme’s recommendation engine that uses machine learning and natural language processing to suggest relevant exhibitors to attendees based on their interests they put in at the beginning. This feature helped match businesses and attendees while enabling them to the network using the Gevme Meet feature integrated into the platform. Attendees had the choices of a live chat, live call or scheduling a call with fellow attendees and exhibitors at the event. 

Real-time Event Dashboards

The organisers had access to an event dashboard that provided real-time updates about the event. This included tracking the number of attendees at the event, seeing where the attendees went most to, viewership of each live event and much more. This dashboard was an all-in-one platform for the organisers to map the attendee experience, preference and interest at the event in real-time.

Embedded LMS (Learning Management System)

A learning management system by a third party was embedded within the Gevme platform where attendees could opt to watch certain sessions, attend some workshops and complete multiple certificate programs, within the venue. Each certificate program on the LMS was put together as an amalgamation of some sessions and workshops that were happening at the venue. Attendees could sign up for a program, and complete the requirements within the venue itself. At the end of it, they would receive a certificate for completing the said program.

Certification

The embedded learning management system and the wallet let attendees earn certificates issued by the National University of Singapore by paying within the venue. This certification could be earned by enrolling for a certificate program, paying for it, and completing the said requirements within the venue itself.

Payment Gateway

The venue had a payment gateway powered by Gevme Wallet. This payment gateway let attendees make purchases at the event. Attendees had to top up their wallet first to make a purchase at the event. At SFF 2021, attendees could earn multiple certificates by paying for them at the venue and complete the program within the venue itself.  

The Result

A fully virtual attendee experience at  Singapore FinTech Festival 2021 on Gevme’s platform.

The event was successful with over 60,000 attendees and over 2 million views from around the world. Over 3,500 companies participated, out of which 260 exhibitors set up virtual booths, including 14 International Pavilions. MAS and its partners also made some major announcements on programs to benefit the finance sector. Over 52% of the registrations that took place on Gevme Registration were from outside of Singapore, thus attracting a very global audience.

 
 

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