How LUXASIA celebrated their talent with a fully virtual, first ever LUXASIANS DAY
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands, powered by more than 2000 talents across 15 markets.
Luxury Beauty, Retail, Online Commerce, Distribution Services
Key Features Used
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands, powered by more than 2000 talents across 15 markets. Its integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. It has also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.
About LUXASIANS DAY
LUXASIANS DAY is a pilot internal engagement & appreciation event organised by LUXASIA Group to celebrate their 2000+ talents, operating in over 15 countries. It was an omnichannel event – certain components were physical / in-person and others leveraging the Gevme Virtual platform.
Requirements from LUXASIA
For their first ever LUXASIANS DAY event, LUXASIA wanted a platform that could use 3D immersive space to keep their audience engaged. The content was required to be available on-demand so that people could interact with it in their own time. Since the purpose was celebrating the talent and their achievements, LUXASIA wanted a platform that could help do that in an interactive way. LUXASIA also wanted the achievements of talents to be showcased in a way that motivates people, allowing talents to browse the highlights, promotions, and achievements, while reinforcing the omnichannel way of doing and thinking about things at LUXASIA. .
The Gevme team together with LUXASIA, worked on meeting the following goals:
- Interactive 3D experience to keep the audience engaged.
- Content available on-demand so that people can engage in their own time.
- Spotlight the talent being recognised and awarded for their achievements.
The 3D experience built on the Gevme Virtual platform was perfect to host the first ever LUXASIANS DAY event and exceeded all the expectations of the LUXASIA internal communications team. 2000+ talents from 15 countries were able to interact in a virtual 3D space and enjoyed the novel experience. The talent in the spotlight were very motivated since they were being recognised in a highly creative and engaging way.
Quick and Easy implementation
Speedy execution is at the heart of LUXASIA corporate culture. The experiences marketplace of Gevme Virtual platform, enabled the LUXASIA communication team to set up the entire event in a matter of hours.
Larger than life recognition for featured talents
With colleagues joining in and interacting from over 15 countries, the featured talent got tremendous recognition. Gevme Virtual platform encouraged and motivated people to interact with their colleagues from different markets for the very first time.
Example was set to do things creatively and differently
LUXASIA leadership team wanted to set an example of a more creative and novel way of doing things. LUXASIANS DAY organised on Gevme Virtual also strengthened the idea of adopting digital channels for omnichannel distribution.