Gevme's Role in Empowering the Caixin Asia New Vision Forum 2024
Introduction
The Caixin Asia New Vision Forum (ANVF) 2024 held from September 25-27, 2024, in Singapore, was a landmark event aimed at addressing some of Asia’s most pressing challenges and opportunities. Bringing together global thought leaders, policymakers, and business executives, the forum featured discussions around key themes such as sustainability, geopolitical relations, economic growth, and innovation in sectors like green energy, healthcare, and technology.
Among the high-profile speakers were:
- Heng Swee Keat, Deputy Prime Minister of Singapore
- Kevin Rudd, Australian Ambassador to the U.S. and former Australian Prime Minister (online)
- Philipp Rösler, former Vice-Chancellor of Germany
- Lou Jiwei, former Chinese Minister of Finance
The Challenge
The primary challenge for the event organizers was to ensure a seamless flow of communication, particularly in managing an international audience while bridging the technological divide between China and Singapore. Additionally, with the event attracting hundreds of business leaders, facilitating efficient networking and business matching was critical to fostering collaboration and meaningful discussions.
Traditional event platforms often struggle to accommodate such diverse audiences with ease, leading to long queues, slow check-ins, and fragmented networking experiences. The challenge was clear: how could ANVF ensure a frictionless experience for attendees, enabling them to focus on what truly matters—discussion, collaboration, and partnership building?
Solutions by Gevme
Gevme, as the official event technology partner, delivered cutting-edge solutions that addressed these challenges head-on:
- Gevme Registration Platform: The forum utilized the Gevme Reg Platform to manage registrations and communicate with attendees prior to the event. This system ensured that all necessary updates and event information were sent out promptly, providing attendees with a seamless, frictionless registration experience. The platform’s user-friendly interface allowed for efficient communication across multiple languages, catering especially to the Chinese-speaking audience.
- QR Code Scanning for Fast Check-Ins: To eliminate long entry queues and wait times, Gevme introduced a QR code-based scanning system at the venue. Attendees received QR codes through email, which could be scanned at various entry points to speed up access. This feature ensured quick and contactless entry, enhancing the overall attendee experience by allowing them to skip the lines and engage directly in the event activities.
- Omnichannel Networking through WeMeet: Gevme embedded its Omnichannel Networking Page directly into WeChat, the platform most commonly used by the Chinese audience. This enabled participants to connect effortlessly, facilitating onsite networking and business matching. Attendees could browse through profiles of other participants, schedule meetings, and initiate conversations before and during the event—creating a seamless blend of digital and physical networking.
Outcome
The results of integrating Gevme’s solutions were evident in the flawless execution of the event:
- Reduced Wait Times: With QR code scanning, entry to the event was streamlined, with attendees reporting little to no waiting at registration counters.
- Seamless Communication: The Gevme Reg Platform ensured that every attendee was well-informed and prepared, contributing to high participation rates in discussions and activities.
- Increased Networking Efficiency: The WeChat-based networking system led to higher engagement levels between participants, fostering business relationships that extended beyond the forum. Business matching and scheduling meetings were made simple, thanks to Gevme’s integrated platform.
Looking Ahead
As China continues to assert its position on the global stage, the opportunities within the Chinese events industry are vast. Chinese events represent significant economic potential, with opportunities for foreign investments, cross-border partnerships, and global cooperation.
Gevme, with its strong partnership with WeMeet, is uniquely positioned to take advantage of these opportunities. The collaboration allows Gevme to provide tailored solutions for events both in China and abroad, ensuring that seamless communication, efficient networking, and impactful business interactions continue to drive event success. As Chinese events go global, and more global events are hosted in China, Gevme stands at the forefront, ready to facilitate this shift with its advanced, accessible, and culturally integrated event technology.
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