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5 Event Planning Trends to Watch Out for in 2023 – Part 1

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Events are important in our personal and professional lives – allowing us to connect with others, and learn new things. Through the pandemic, event planning and events have changed. Event planners and businesses need to keep up with these changes to create events that people will enjoy and remember. Armed with these latest trends and best practices in event planning, organizers can make sure attendees have a good time. 

Here are 5 key event planning trends that organisers can incorporate into their events to make them modern.

Artificial intelligence

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As an event professional, you know that streamlining processes is crucial to the success of any event. One way to do this is by leveraging the power of AI. AI can not only save you time and money but also enhance the attendee experience.

By automating tasks such as registration and check-in with AI, event planners can save valuable time and resources. AI technologies like natural language processing (NLP), machine learning (ML), and predictive analytics can help you gain valuable insights into your audience.

The use of NLP can streamline ticket classification and checks, making the event flow smoother and more convenient. ML is another AI technology that can perform human tasks, such as speech and image recognition and translation of language. By using ML, event planners can reach a wider audience with less cost.

Predictive analytics is another AI technology that can be used to analyze data and predict future outcomes and preferences. With this, event planners can effectively adapt to future events and better understand their audience.

Leveraging the power of AI can help event planners save time and money while providing an enjoyable experience for attendees. NLP, ML, and predictive analytics are some AI technologies that event professionals can use to streamline processes and gain valuable insights into their audience.

Sustainability

By implementing sustainable practices, event organizers can not only help protect the environment but also benefit in a number of other ways. 

  1. Cost Savings: reducing energy consumption, use of reusable materials, and implementing waste reduction programs can all help to reduce costs.
  2. Reduced Environmental Impact: Sustainable practices can help by reducing carbon emissions, conserving water and energy, and reducing waste.
  3. Improved Brand Image: Event organizers can improve their brand image and reputation by adopting sustainable practices, which demonstrate their commitment to sustainability and environmental protection to attendees and the public.

Technology can play a key role in helping event organizers implement sustainable practices. Here are some examples:

  1. Smart Energy Management Systems: Smart energy management systems can help event organizers to monitor and control energy use, reducing energy waste and costs.
  2. Virtual and Hybrid Event Platforms: Virtual and hybrid event platforms can help reduce carbon emissions by allowing attendees to participate remotely, eliminating travel needs.
  3. Sustainability Apps: Sustainability apps can help event organizers and attendees track sustainability metrics such as energy consumption and carbon emissions, providing valuable data that can be used to improve sustainability practices.
  4. Electronic Ticketing and Payment Systems: Electronic ticketing and payment systems can help reduce paper waste and streamline the ticketing process, making events more efficient and sustainable.

To find out what Gevme is doing for sustainability, check out our solutions for sustainable events.

Hybrid events

Hybrid events are a type of event that combines both in-person and virtual elements. In recent years, they have become increasingly popular due to a variety of factors. One of the primary reasons for the rise of hybrid events is the COVID-19 pandemic, which has forced many events to go virtual or be cancelled altogether. Hybrid events allow organizations to continue holding events and reach a wider audience.

Another reason for the popularity of hybrid events is the availability of relevant technology and increase in ease with which virtual events can be held. Virtual event platforms have become more sophisticated and interactive, making it possible to provide an engaging experience for attendees who are not physically present.

Hybrid events offer a number of advantages over purely in-person or virtual events. They enable participation for those unable to attend in person, and expand the audience and outreach. Moreover, they offer cost savings for organizers by reducing expenses for in-person elements like venue rental and catering.

As a result of these factors, hybrid events are becoming increasingly popular and are likely to continue to grow in popularity in the coming years. They offer a way for organizations to reach a wider audience, provide more flexibility for attendees, and offer a unique and engaging event experience.

Build and host interactive hybrid events with Gevme. Try for free now

Virtual reality

By allowing attendees to immerse themselves in a simulated space that feels real, virtual reality can enhance the attendee experience at events. Key applications of this technology:

  1. Enhanced Engagement: Virtual reality can provide a more interactive and engaging experience for attendees, allowing them to explore and interact with a digital environment in a way that feels immersive and realistic. This can enhance their overall experience and create a more memorable event.
  2. Virtual Exhibits and Product Demos: Virtual reality can be used to create digital exhibits and product demos, allowing attendees to interact with products and services in a way that feels more realistic and immersive.
  3. Interactive Workshops and Training Sessions: Virtual reality can be used to create interactive workshops and training sessions, allowing attendees to participate in hands-on learning experiences that feel realistic and engaging.

Some successful events that have used virtual reality include:

The Sundance Film Festival: Sundance has used VR to create virtual reality experiences that allow attendees to explore and interact with different film sets and environments.

The Dubai World Trade Centre: The Dubai World Trade Centre used VR to create a digital walkthrough of their exhibition center, allowing attendees to explore the space before the event.

The San Francisco Museum of Modern Art: The SFMOMA used VR to create an immersive art experience that allowed visitors to explore and interact with digital art installations.

Virtual reality is a powerful tool that can enhance the attendee experience at events, providing a more immersive, interactive, and engaging experience. By creating digital environments and interactive experiences, event planners can create more memorable and impactful events that leave a lasting impression on attendees.

Not ready for virtual reality? Try building your virtual venue for your next event here!

Personalization

In recent years, personalization has been the star of the show. As event organizers start to customize their events and create experiences tailored specifically for each attendee, consumer satisfaction increases exponentially. 

Personalization allows the narrowing down of irrelevant content in pursuit of a niche experience that caters to its audience. 

By focusing on the needs of a generalized majority, alongside the integration of the event content, personalization allows planners to make a lasting impression on attendees. 

Personalization undoubtedly increases engagement levels during the events, impressing the audience with its relatability, facilitating stronger relationships between guests and sponsors by providing opportunities for customized brand messaging or product demos. For attendees, personalized experiences offer a more meaningful connection.

How Gevme Can Help You Ride these Trends

Visit Gevme to find out how you can start planning your event for free with a modern event management software with the right kind of tools to meet the needs of a new-age event professional.

Level up your events with Gevme’s omnichannel event platform

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