The scope of virtual events has moved beyond the ability to remotely connect with your audience. Now, it’s also about offering a virtual experience that attendees would love coming back to and talking about it among their peers and community.…
Thousands of events are being organised every day – which means your audience’s attention is now widely scattered. So, doubling down on event marketing strategies is the need of the hour to cut through the noise. Event marketing is not…
After two years of being limited to the virtual environment, event planners now finally have the capability to return to in-person events — as physical venues have once again opened their doors in many countries across the world. When the…
When was the last time you played some live music during a networking session at a virtual corporate event? If your answer is ‘never’ — and if the idea of featuring music at such events makes you apprehensive, then this…
Virtual attendees and in-person attendees at a hybrid event have varying expectations. As an event planner, you need to find a balance between how you engage with both sets of audiences. Of course, hybrid events are still evolving and to…
Getting more event registrations, handling logistics issues, inviting speakers and finding sponsors – there’s a lot on your plate when planning an event. Amidst this, building a community that you can share your event updates is a task that requires…
Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors. Unlike in-person events, you need to think…
The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future,…
Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and…
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake…
