Sending out thank you emails to the attendees of your event is the perfect way to let them know how much you care. It not only shows that you remembered them even after the event, but it also encourages them to come again for the next event you organize.
So, if you are looking for something to boost your popularity, it is time that you write a thank you email, after an event has taken place. Here you will find some great tips on how to write a great post-event thank you note.
What is A Thank You Email
A thank you email is simply an email that shows your appreciation for those who’ve attended your event. It is a courteous after-event act that makes the attendees feel valued.
Although this may sound simple, writing a thank you after a successful event may be quite tricky. This is because a thank you email for attending an event needs to subtly encourage your attendees to come for your future events as well.
As such, when you write a thank you email for an event, you need to make sure that you market yourself well and indicate that you genuinely felt honored when your attendees came for your event.
Why You Need A Thank You Email
As mentioned earlier, a thank you email bridges the gap between you and your attendees. A thank you email for attending an event is more than just a show of appreciation. It is a technique by which you retain the loyalty of those who have already attended your event.
A thank you email also acts as a medium through which you raise awareness regarding your event. This is because if you make your existing attendees feel valued, they are more than likely to pass on the word to others.
Therefore, word-of-mouth spreads fast and gives you much credibility automatically.
Moreover, a thank you email builds trust between you and your target audience. This is extremely useful since the trust that you build between yourself and your attendees ensures that in the future, you can connect with them and gather useful information.
This helps you extensively in terms of getting relevant insights on what your target audience wants. Also, you will be able to gain authentic feedback since the attendees will be willing to share honest reviews regarding your event.
A thank you email also gives you an opportunity to drive more conversions. That is, you may subtly incorporate a call-to-action in your thank you email. This way, you ensure that attendees will keep visiting your website for the latest updates and events.
The Best Subject Lines For A Thank You Email
When it comes to writing a subject line for a thank you email for an event, the subject line that you choose depends on the type of audience you are writing to. Although this may sound obvious, it is something most seem to overlook.
Your subject line may be as simple as “Thank You for attending Event Name”, or it could be something more delicate and personalized.
A more personalized subject line may also include an attendee’s name. This is certainly more impactful as it creates a sense of value and shows the recipient of the email that you are not just sending automated emails.
Nevertheless, the only way to find out which subject line works best is to keep on researching and experimenting. This is where A/B or split testing comes in.
For those who may not be familiar with the term, A/B testing involves creating more than one version of a subject line and testing which one works best.
For example, you may test two subject lines; one contains the name of the receiver while the other does not.
You can then start sending both and see which one drives more traffic. You may include a call-to-action to monitor the results.
Additionally, subject lines need to be optimized for various devices. This is because not everyone will be opening their emails on a PC. They might be viewing them on smartphones and tablets.
Therefore, a general rule of thumb is to limit your subject line to no more than 50 characters.
How to Create Great Subject Lines for Your Thank You Email
Although a subject line seems like the smallest part of your thank you email, it is the most important aspect of any email. After all, it is the subject line that will determine whether your email gets opened.
So, here are some useful tips that you can follow to create a great subject line.
Making them concise
Subject lines need to be short and to the point. It has been reported that around 40% of emails get opened on mobile devices. This implies that your subject line needs to be skillfully crafted. It should include the most relevant words first.
The sender’s name should be familiar to the recipient
Every day, we receive numerous spam emails. This means that if you send an email with an unfamiliar name, it is more than likely that the recipient will mistake the email for spam.
Furthermore, avoid using a sender name that has ‘no-reply’ in it. This is likely to backfire. Firstly, the recipient may not bother opening the email since there is no point in reading the content if they cannot reply to it.
Secondly, it can be quite demoralizing for the receiver to receive a robotic thank-you message. It will make them feel as if you are simply fulfilling a formality, rather than actually appreciating their attendance.
What You Need to Write in the Body of A Thank You Email
Email copy is the next most important thing after the subject line. The question of how to write a thank you email for attending an event is discussed here:
Keeping it short
Just like the subject line, the body of the email should be short and sweet. You must be wondering as to why we are stressing so much about keeping the content as little as possible.
The reason is that no one has enough time or patience to read mails with long paragraphs. People need to get the message as quickly as possible. Therefore, keeping everything to the point is highly essential.
Understand what you will look for in a thank you email
Your attendees are not much different from you. As such, it is very helpful to consider what you yourself would want in a thank you email.
This will make sure that you include things that will make you feel valued and honored.
Looking for examples
It is always a good idea to look for samples. Samples of post-event thank you emails can give you great ideas as to what you need to include in your own emails.
You can use the following template of a post-event thank you email as a starting point:
Subject: Thank you for coming, <firstname>.
We are more than thankful that you attended our event. We hope you enjoyed the experience.
Looking forward to meeting you again next time.
How to Test Your Thank You Email
Just like reminder emails, it is not easy to test thank you emails. One way is to ask your recipients to give their feedback through your thank you email. If you get a number of replies, it shows that your thank you email was effective!
If you found this information useful, you may also like to learn more about creating a business invitation email.