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Event Marketing How to Guide

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Event Marketing entails coming up with a coordinated plan of how you’re going to let the world know about your upcoming event. Basically, event marketing consists of 4 key parts.

Each of the parts i.e. coordinating the event, budget planning, setting the target audience as well as marketing the event needs a proper focus and to be looped altogether.

Coordinating the event

Behind every successful event, there are hundreds of hours spent preparing the glitz and glamor that are dedicated to the coordination and cooperation. Coordinating the event can be made easier through delegation. By having small teams that are specifically for certain tasks, it becomes easier to create an outline and follow through with it.

Budget planning

Event marketing is the foundation to the actual event. The budget has to be all-inclusive and cater for absolutely everything from food to security and includes any permits that might need to be acquired. During this stage, it’s important to determine how the funds will be accumulated in-between sponsors, concessions, ticket sales and donations.

Setting target audience

Before anything can be put out for public consumption, it’s necessary to identify the specific demographic which is being targeted. The goal is to reach the targeted audience. Therefore, identify the audience that matches your event and advertise the event to them.

How to coordinate the event marketing plan

There are keywords and phrases which are easier to remember than paragraphs. Create a rhyming or catchy slogan to go with the event. That way it will easily stick to the audience’s mind. The slogan should be the header/footer each time you advertise, be it through newspaper ads, listings, posters or flyers. On Instagram, Twitter and Facebook, use the slogan as the description to get the event rending and so that it stands out from the rest.

Why Is Event Marketing Important?

Promoting an upcoming event is most probably the only way of pulling in the audience. That’s why event marketing is important. It provides you with the opportunity to ‘announce’ the upcoming event. You need to take advantage of every online and offline event marketing tool.

The Impact of Event Marketing

An event that’s been well advertised is an event half done. When it comes to event marketing advertising, it has the power to reel in masses just for the event. In the case that your event is huge and headlines some international or mega-stars, then there is some need to develop a website for the event. On the website, you can advertise your acts, plan and include links to the social media adverts for the event.

Actually, event marketing is quite an integral part of an event as it rallies rapport for the upcoming event, making the audience as well as participants excited about it.

Reasons to Use Event Marketing

Event marketing can be used as a means of laying a red carpet for the coming event. Through event marketing, marketers get to create an event within an event. Yes, marketing allows the event to engage directly with the audience, ahead of the event.

When it comes to offline event marketing, it usually involves the use of physical methods, such as a small dance off or sample eating contest. Through such trivial activities, rapport around the event is built.

During event marketing, you get to see the planned events through the eyes of the audience. This gives a window of opportunity to improve whatever needs to be improved and also change the rules of the event in order to improve on it.

Event marketing presents the event host with a chance to lure in more crowds and possibly get new participants involved. The main reason why people market their events is to bring awareness and growth to the impending event.

Common Types of Event Marketing

The most common types of event marketing include the use of:

  • Traditional forms of marketing –including the use of direct mailing during the campaigns, press releases and payments for advertising space.
  • Social Media –with Millennials, everything worth ‘checking out,’ is available on social media pages. Depending on the targeted audience and demographic, an event may be marketed on Facebook, Instagram, Twitter and LinkedIn among many others.
  • Crowd targeting –regardless of the time and era, word of mouth stays relevant. When people engage or sign up on social media, probe and give them the opportunity to become ambassadors for your brand. The masses can market an event better than a paid marketer.
  • Networking i.e. the use of references in the industry –within every industry, there are moguls that are better connected. Use such connections to get more coverage for your event.
  • Blogs – blogging can achieve several objectives all at once. When done right, blogging can create the best advertisements for the event.

Creating a website for the event

An event that has its own website indicates willingness and coordination on the part of the host. Create a website specifically for the event, that way it won’t be overlooked on shared webspace.

Create social pages

As part of the tried and proven solutions, you need to create social pages as part of your event marketing strategies. There are a lot of event marketing ideas available online. For an eager and strategically poised marketer, social media can be an oyster waiting to be harvested. Read more to understand the power within social media in relation to ticket sales.

Build Event Marketing Plan

An event marketing plan will have everything from the budget to the contingency plan. You need to build a solid event marketing plan and allocate an actual budget so that it becomes a success.

Type of ads which you can use

There is no specific ad which works effectively. Therefore, it’s always advisable to use almost every type of ad available to ensure the success of a marketing campaign. These include but are not limited to;

  • Internet
  • Television
  • Radio
  • Print Publications
  • Direct Mail
  • Signage
  • Product Placement
  • Mobile Devices
  • Event landing page

Find out how you can convert your results through the event landing page.

Social Activity

The presence of an event on social media has the power of pulling in multitudes. Through creating social media pages and constantly interacting with followers and friends on those pages, will keep the event alive. Additionally, email marketing for an advertised event can be used to boost social activity and reach other age groups. In the event the social media page is still starting out or is failing to stick, there is the option of using paid social ads for event advertising. These will reach more people than simply posting on the personal event page.

Strategies to advertise your event

  • An important element to consider; never go into event email marketing with a low budget. You need to be financially ready to cover your event
  • Go online and search advertising for an event. This will give you insight into the latest trends and methods that work
  • Use every advertising platform available.

Conclusion: How to advertise

Just in case you were wondering about how to maximize the use of the internet as a marketing tool, there’s more. Visiting and using blogs is one way of reaching the masses. Bloggers have a certain way with words, and this can be used to your advantage. As an event marketer, it will do you some good to have your own blog.

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Written by

Don't sell products, solve the pains. Remember stories matter. Every story matters.I am an event tech lover with the experience in the digital marketing field: digital strategy, integrated digital campaigns and phygital projects, SMM, website development, SEO, content marketing, online PR, etc.My pleasure to work in the fast-growing event industry and bring new event tech solutions to the World.

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