How NRF 2025 Handled Complex Registration for 9,500 Retail Attendees
About NRF 2025
NRF 2025: Retail’s Big Show Asia Pacific is the regional edition of the National Retail Federation’s flagship event, bringing together 9,500 retail leaders, tech providers, and innovators across the region. Held in Singapore, the event focuses on the future of retail in Asia Pacific, covering trends like AI, digital transformation, and immersive customer experiences.
Headquarters
Washington D.C.
Industry
Retail
Key Features Used
Registration, Ticketing (free + paid), Merchandise add-ons, CRM integration, Reporting, Campaigns, Onsite check-in and support
Name: NRF 2025: Retail’s Big Show Asia Pacific
Date: June 3-5, 2025
Format: In-person
Venue: Sands Expo and Convention Centre, Singapore
Attendees: 9,500 retail professionals across the Asia Pacific region
Organized by: Comexposium & National Retail Federation
The retail industry’s biggest names were converging on Singapore for NRF 2025: Retail’s Big Show Asia Pacific. From June 3-5, 2025, the Sands Expo and Convention Centre would host 9,500 retail leaders collaborating on a Pan Asia Pacific stage. But behind this massive gathering lay a registration challenge that would test any event platform.
The Challenge: Intricate Ticketing Meets Strict Standards
Attendee badge at NRF 2025 Asia Pacific. Personal details have been blurred to protect attendee privacy.
“NRF Retail’s Big Show Asia Pacific has one of the most intricate ticketing requirements due to its strict QC policy and multiple ticket types, plus merchandise add-ons,” explains the organizing team from Comexposium & National Retail Federation. Their user journey was anything but simple: attendees first had to navigate their website to determine which ticket types they were eligible for, then complete registration under that specific ticket type, select add-ons, and make payment, all while feeding information back to their CRM for live reports and public-facing updates like the live attendee list.
The complexity didn’t stop there. With both free and paid ticketing structures and the need for seamless integration with other platforms, the organizers needed a solution that could handle their demanding requirements without breaking.
Gevme Rose to the Challenge
When a colleague referred them to Gevme, the team didn’t need to look elsewhere. “The team has used it before,” they noted, and that familiarity bred confidence. But this event would push the platform in new ways.
Gevme’s registration, ticketing, merchandise, reports, and campaigns features became the backbone of their operation. The platform handled the complicated ticketing process while integrating smoothly with other platforms the event relied on. For the organizers, this meant easy access to records and the ability to make changes when needed.
The Results: Beyond Expectations
“The experience with Gevme was beyond expectation,” the team reports. The proof came from multiple angles:
Attendee Experience: Post-event surveys revealed that attendees found both the online and onsite ticketing and registration process easy to use, no small feat given the complexity behind the scenes.
Operational Efficiency: The backend team could access records easily and make changes as needed throughout the process.
Reliable Support: “Most importantly, the team at Gevme was committed to the event’s success and offered solutions to every issue the team faced throughout the entire process.”
What Made the Difference
Three key factors made this partnership successful beyond a typical vendor relationship:
- Scale Capability: The system was able to support large events without compromising performance
- System Agility: Quick adaptations and integrations kept pace with complex requirements
- Team Support: A supportive team that treated the event’s success as their own mission
As retail continues to evolve across the Asia Pacific region, events like NRF 2025 prove that even the most complex gatherings can deliver smooth experiences when the right platform meets dedicated support. Sometimes the best technology is the one that works so well, attendees never have to think about it.