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The Key Mistakes in Event Goal Setting. Enterprise Level

The key mistakes in Event Goal Setting. Enterprise Level

Diving into the preparation of enterprise events without setting clever goals, can cripple your strategy. Poor budgeting, lack of resources, and failure to organize the work of your team accounts for ineffective goal setting. The initial steps in event management can be the key decisions made in your enterprise events. Learn the mistakes that you can’t allow in your strategy and nail your enterprise event’s success.

Why is it important for enterprise?

Internal or external enterprise events can focus on a wide variety of goals. International meetings with cross-company teams, seminars, corporate training events, and small teamwork sessions – all of these enterprise event formats aim to reach performance-related goals. By facilitating meaningful communication and tech support at enterprise events, you basically help business organizations increase their performance efficiency.

The features of an event planning process. Enterprise level

How do you align event management goal settings with enterprise levels? And why is that so special?

The features of an event planning process. Enterprise level

Enterprise events serve as the ambassadors for a business organization. They  define its communication strategy, innovation, and positioning in the industry market. Therefore, while preparing events for an enterprise level, an event management can’t cater to a one-time idea, but rather must nourish a series of business campaigns and values. Here are the key event planning features that you should consider for enterprise events:

  • Integration. Enterprise event planners choose systems with open APIs to power events. This is due to the fact that business organizations running complex events need solutions that can be integrated with different platforms on demand. Not only does it concern external integrations, but also one-stop platforms that tie several services together.
  • Control. For internal enterprise events, it’s critical to have tools for following the activity of other members of your organization. Effective solutions for workflow management that can be used for collaborative activities and administrative processes are essential elements.
  • Reporting. Enterprise event managers often leverage reporting modules to collect all event info in one place. The tools that help follow-up each event generate meaningful data for enterprise growth and innovation.

The key mistakes in internal event goal setting

The key mistakes in internal event goal setting

Internal enterprise events are first on the list of poorly planned events. The biggest mistake of organizations that run internal seminars or trainings is thinking that if you don’t have to showcase an event, you don’t really have to plan it. In contrast, smart event goals and objectives help organizations grow new approaches and increase performance efficiency. Check out the key dont’s of internal event planning to avoid them in your strategy:

Mistake No. 1: No pre-event sessions with the internal staff

RSVP invitations aren’t enough. Pre-event meetings are the best tools for communicating event planning goals and objectives to your team. If people don’t enter the game fully armed, they usually get lost at the event.

Mistake No. 2: No unified communication goals

Not only internal event communication but also dialogues with support departments and other company units should happen in one place. Without a centralized connection channel, the process of collaborative problem-solving at internal events can meet many roadblocks. Set a specific goal for running one problem-solving pipeline and encourage its use at the event.

Mistake No. 3: Lack of high-quality event administration

Role assigning and workflow management help keep track of internal event proceedings. Especially for a small team, it’s critical to have an administrative strategy in place and the integrated tools available that automate the process with modules for task assigning and deadline setting.

The key mistakes in external event goal setting

Making a distinction between “your own” and “other people’s” goals

External enterprise events embrace partner meetings, governmental events, conferences, and other event formats which predetermine the involvement of parties not belonging to the organizing company. Here are the core enterprise-level mistakes of external event planners that you need to delete from your strategy for good:

Mistake No. 1: Making a distinction between “your own” and “other people’s” goals

Except for the goals of the enterprise organization that hosts an external event, there are also the objectives of the external parties. Catering solely to your clients’ needs only is wrong, because it doesn’t leave any space for meaningful collaboration. To create an impact for everyone, inquire what the event guests expect to achieve and consider location, venue, and catering preferences, as well as share the tools for collaboration with every party.

Mistake No. 2: Setting negative goals

Goals with negative connotations don’t sound attractive to external parties that have to join your event. If the main point of your meeting is reducing the cost waste for a specific project or a solution, substitute the wording with “the optimization of project promotion” or “expanding the capabilities of a joint enterprise program.” Creating a motivating event agenda, as well as infusing your event branding with positive highlights can be crucial.

Mistake No. 3: Poor compliance

When two organizations have to collaborate on a common thing, they must stick to a single framework. Provide the choice of integrated tools, softwares, and services to all external event parties and ensure there’s perfect technical and administrative compliance before the event starts.

The core tips to avoid enterprise goal setting mistakes

The goals and objectives of event management not only add structure to enterprise events, but also help maintain a single vision for business organizations. Here are some tips to help you NOT let your client down in enterprise event goals development:

  • Use checklists. Having a step-by-step event plan is the primary goal that you as an event planner should set for yourself. A comprehensive checklist isn’t only a framework that tells you how to develop event goals, but it also enables perfect understanding of how you can achieve these goals.
  • Set goals for a meaningful follow-up. In fact, when it comes to enterprise events, the activities that can tell a company how well it performs and how the performance can be improved, are crucial. Don’t remove yourself from follow-up processes. Set meaningful goals for analytics and reporting management after events.
  • Leverage integration and advice integration. Embed the assistance of integrated tools into your goals and see how they can better your achievements. To accelerate the performance of an enterprise, align integrated solutions with interaction processes, networking, and event check-in.


Enterprise level events require technical compliance, advanced reporting, and integrated tools for impactful collaboration. If you’re ready to experiment with smart goals for your enterprise, get started with Gevme for free!

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