A candid conversation on a new frontier: Economist Impact’s AI Innovation Asia 2024
About AI Innovation Asia 2024:
Run by Economist Impact, this first-time event brought together over 500 execs, innovators and policymakers in Singapore to unpack how AI is reshaping business.
Headquarters
The Economist Group, London / Event Location: Singapore
Industry
Media, Business Events, Technology
Key Features Used
Snapsight, Real-time Summaries, QR Access, Multilingual Support
Event
Economist Impact’s flagship AI conference in Singapore, attended by 500+ executives exploring the business impact of AI.
Need
Instant, accessible takeaways from in-depth sessions—without the usual 48-hour content lag.
Use Cases
- QR codes on LED walls and networking zones for instant access
- Real-time AI summaries delivered post-session
- Multilingual content for international delegates
- Internal use by moderators and organisers for recaps and reporting
The Result
- Session highlights shared same-day
- Positive delegate and staff feedback
- Faster reporting and stronger engagement
A seamless, AI-powered content experience
At the intersection of artificial intelligence and media innovation, Economist Impact’s inaugural AI Innovation Asia 2024 focussed on the transformative power of AI technologies for business. Held at the Pan Pacific Singapore, this high-profile conference brought together 500 executives, corporate leaders and AI professionals to explore the profound evolution of AI technology and its impact on productivity, innovation and growth.
The content paradigm shift
Economist Impact—part of The Economist Group—sought a platform to provide real-time, succinct summaries of the keynote interviews, case studies and panel discussions at the event. Michelle Wong, event manager at Economist Impact, shared “Economist Impact events focus on sharing practical insights and examples to improve people, profit and planet. To enhance our
event offering, we wanted to provide attendees with short summaries of the in-depth discussions at the event, which they could use to implement insights and improve their businesses.”
Innovation in action
Following careful validation by The Economist Group’s global teams, Snapsight was deployed at AI Innovation Asia 2024 to meet this need via:
- LED wall screens throughout the conference space displayed QR codes for instant access to session summaries, enabling attendees to capture insights immediately after each session
- QR codes throughout the exhibition facilitated easy access to content during networking breaks, turning casual conversations into opportunities for knowledge-sharing
- Real-time translation capabilities ensured that language barriers didn’t limit access to valuable insights, making content immediately accessible to all attendees.
“Snapsight helps us address the content needs of our delegates” the organising team explained. “By summarising the discussions into bite-sized information, it is immediately available post-event for delegates.”
Impact and results
The implementation yielded several positive outcomes:
Operational efficiency: “As an event organisers, we can share session highlights on the same day as the event, as opposed to attendees waiting up to 48 hours when recordings have been edited and shared. That’s significant time saved on our side and provides an enhanced attendee experience.”
Enhanced engagement: “We received excellent feedback about Snapsight from delegates onsite. Our staff and expert moderators also found it useful and accessed summary links post-event to recap the discussions.”
Technical excellence: “The real-time translation and accuracy were impressive, and the summaries were immediately available after each session for delegates to access via QR code.”
Key insights
The Economist Group, renowned for its rigorous editorial standards and precise content delivery, successfully utilised Snapsight to enhance the quality of content capture and distribution. By seamlessly integrating Snapsight’s capabilities with its event operations, The Economist Group demonstrated how premium content can be delivered at scale without compromising quality or accessibility.
This evolution in content delivery particularly resonated at an AI-focused conference, where the medium became part of the message. As noted by the organisers, “having AI-powered summaries significantly helps with our post-event reporting and provides a fresh way to recap the events.”
The implementation showcases The Economist Group’s focus on adoption of AI technologies to enhance productivity and the impact of events. By embracing innovation in their own event management practices, they demonstrated how traditional media organisations can evolve to meet changing audience needs while maintaining a commitment to excellence.
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