It’s now easier than ever to run virtual events. The novelty has worn off and the space has become saturated. All virtual events still look the same. People register for these events but do not show up. Or when they do, they are distracted.
Event professionals are now trying to figure out how to make their virtual event stand out. Successful ones have moved beyond the traditional format and embraced the new possibilities enabled by technology. They are the pioneers of the next generation of virtual events. Attendees leave this events feeling like they would not have the same experience anywhere else.
Throughout this series, we’ll show you how you can do just that. We’ll show you how to turn boring virtual events into memorable virtual experiences.
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Next-Generation Virtual Events
2020 was the year events were forced to move online.
In spite of the uncertainty, we had to take the leap.
We knew that more than ever, people needed to connect.
We have now adjusted to this new reality. Virtual events have become less daunting.
The barriers to entry are lower than they used to be. Anyone can dip their toes in this new format.
This had led to an onslaught of virtual events. The space has become saturated.
The novelty has worn off. All virtual events look the same. Zoom fatigue certainly does not help.
People register for events online but do not show up. When they do, they are easily distracted.
Going virtual may feel like money and time going down the drain.
It is time for a new generation of virtual events to emerge.
We need to move past seeing virtual events as a stopgap and embrace the new possibilities that come with it.
It is time to create engaging virtual experiences that stand out.
Are you ready to take this new leap?
Here are the 10 principles of Next-Generation Virtual Events that will serve as a guide on your journey:
Next-generation virtual events are unique
Next-generation virtual events have great user experience and aesthetic
Next-generation virtual events are engaging and never boring
Next-generation virtual events are of broadcast TV quality
Next-generation virtual events engineer serendipity and networking
Next-generation virtual events are measurable
Next-generation virtual events are monetizable
Next-generation virtual events are valuable to sponsors
Next-generation virtual events are localised and accessible anytime, anywhere
Next-generation virtual events forge communities