Understanding Generative AI’s Influence on Business Events.
Project SPARK: THE STORY
Like the printing press, the telephone and the internet, AI is revolutionising how we function.
We can fear it, we can ignore it, But we cannot run from it.
We prefer to run towards it.
AI can empower us to drive innovation and progress in our audiences, businesses, and careers. AI in the business events industry is just beginning.
Project SPARK is a joint research initiative by PCMA and Gevme. By joining you’ll gain exclusive, hands-on access to AI tools that enhance your skills and expertise, rather than replace them
Project SPARK is your starting point to explore the challenge of adopting new AI technology that could enhance the power of human connections.
PCMA and Gevme
Project SPARK is a joint initiative by PCMA and Gevme. Under this initiative, the AI model will be tested for various practical applications within the scope of business events to understand its impact on workforce productivity.