Virtual Experience Makers - Episode 07 featuring Pooja Nansi

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Join us for Episode 07 of ‘Virtual Experience Makers’ about bringing creativity to the virtual world.

Episode 7: When A Writers Festival Went Virtual, What’s Next?

In 2020, the Singapore Writers Festival went virtual for the first time in its 34-year history. Over the years, it attracted names like two-time Booker Prize winner Margaret Atwood, Whitbread First Novel Award winner Zadie Smith, British poet laureate Carol Ann Duffy, Nebula winner Neil Gaiman and Lambda Literary Award winner Roxane Gay, who in turn attracted visitors from across the region over 10 days each year.

What was the thinking and design that went behind the first virtual event, and as it prepares for its 2021 hybrid edition, happening from November 5-14, how are the organisers planning to execute it?

Key Takeaways:

  • Exclusive access to the planning process of the Singapore Writers Festival 2020 & 2021

  • Ability to host global virtual and hybrid events seamlessly

  • Engage different demographics using innovative tools

  • How to increase sales and networking channels in a hybrid event

What is the Virtual Experience Makers series about?

To learn about what makes great virtual events, we must look outside of our industry for inspiration. 

We will be speaking to folks from creative fields – the arts, food, travel, sports, fashion – who embraced virtual and the new possibilities that come with it. 

They didn’t see virtual as a limitation to express their craft. But instead look at all the new opportunities that it now enables them to express their creativity.

We will learn from them how to bring creativity into the virtual world.


This series is hosted by: Yeoh Siew Hoon, Founder of WiT

Yeoh Siew Hoon is the founder of WIT - an events and media platform for media and tech. WIT has won several awards including Most Innovative Marketing Initiative and Trade Conference Of The Year from the Singapore Tourism Board and in 2014, Siew Hoon was recognised Tourism Entrepreneur of The Year. A journalist by profession and passion, she’s also a speaker and facilitator at events around the world as well as a published author.

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