| Thank you for your interest in this workshop. Due to the evolving 2019 novel coronavirus (2019-nCoV) situation, we have made the decision to postpone the workshop to a later time. Details of the rescheduled workshop would be sent via email. Thank you. SACEOS Secretariat |
Following the launch of MeetSG, the first country destination WeChat mini programme in the world for business events and meetings, SACEOS is organising this capabilities workshop to empower the industry with knowledge and practical tips on how to leverage a mobile social media platform, such as WeChat, for marketing and communicating.
Statistics have shown that 1.2 billion worldwide use the WeChat platform to communicate, consume information, transact and pay for products and services. Understanding how your organisation can leverage the WeChat platform and how your communications can be enhanced at each of these touchpoints in the customer journey, you can be empowered with new age digital and mobile marketing tools to better engage and create opportunities for your business.
In this workshop, learn directly from Tencent and WeMeet (SACEOS’ partner for MeetSG), on how your organisation can acquire the know-how to use WeChat as a marketing tool more effectively.
What you will take away from this workshop:
- Step-by-step guidance on starting your official WeChat and other service accounts
- Understand WeChat mini programmes and how it can support business organisations
- Learn how and who can help you to effectively use WeChat mini programmes for engagement
- How WeChat Pay fits into your online-offline/offline-online customer journey
| Time | Agenda |
| 1.45pm | Registration starts |
| 2.00pm | Getting started on WeChat - What you need to start your official WeChat Account (documents, fees, process, time to complete) - Difference between Service Account, Subscription Account and Mini Program - How to register and start your WeChat journey |
| 2.30pm | WeChat Mini Program - Key difference between Mini Program and mobile app - Examples of Mini Program used in MICE/Tourism related industries WeChat Pay - How will Singapore organisations be able to use WeChat Pay - Who can help to open a Merchant account? - How to enable WeChat for local Singapore payments and crediting - How to adopt Online to Offline, Offline to Online into your customer strategy |
| 3.45pm | Break |
| 4.00pm | Leverage on MeetSG as a tool to engage business - What is MeetSG, who are the stakeholders and objectives - How to participate in MeetSG? - Walkthrough of the Features and Functions of MeetSG - How you can use MeetSG for your events - What information to submit as a Merchant and Event Organiser - Case studies on MeetSG as your event application |
| 4.45pm | Final Q&A |
| 5.00pm | End of Workshop |
Course Focus
Learn and differentiate the key WeChat Service & Capabilities
Steps on opening your WeChat Service Accounts
Capitalize on the uniqueness of WeChat Mini Program for MICE/Tourism 
Setting up WeChat Pay and how it fits into your O2O strategy
Powering up your events and opportunities on the partnership of WeChat, Singapore Tourism Board and SACEOSWho are the trainers?
 | Mr. Ben Yang Regional Director, Southeast Asia Tencent Click here to read more about Mr Yang. |
Ben graduated from the University of Oxford for his Postgraduate studies in Business and The Australian National University with Economics Degree.
 | Mr. Gu Xuebin Founder & CEO WeMeet Click here to read more about Mr Gu. |
Mr. Gu Xuebin has served multinational companies such as IBM and Mellon Bank in China and the United States and has long held IT and project management positions. He has obtained a number of certifications from the United States IAEE Registered Exhibition Manager (CEM), the Project Management Institute Project Management Specialist ( PMP ), and the IBM Certified System Expert.
Mr. Gu Xuebin is currently a registered lecturer in the United States IAEE Registered Exhibition Manager (CEM) and has taught CEM exhibition information management courses for the past 13 years. Since 2017, he has been the chairman of the Asian Committee of the IAEE International Exhibition and Project Association, dedicated to serving the development of the Asian convention and exhibition industry.
Do not hesitate to contact us should you have any queries and we hope to see you there!
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SACEOS also offers Globally Recognised courses. To learn more, click here.
