UXSG Meetup #09

Wed, Jul 9, 2014 7:30 PM (GMT+8)
National Design Centre, Level 2 Auditorium 111 Middle Road, Level 2 Auditorium, Singapore 188969
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UXSG Meetup #09 - Lean & Agile

UXSG meetup is a bi-monthly event where people from different fields are invited to share their personal design stories, journeys, project case studies and\or best practices. It's about learning and growing together as a group, taking and giving back to the community.

This is UXSG's 9th meetup and this month's theme is Lean & Agile, and we have two speakers to share their knowledge about Lean UX and Agile. The two topics are:
  • Lean Startup
  • Lean UX

We are glad to have the DesignSingapore Council as a Supporter for the event and the National Design Centre as our Host Venue.

We only have 110 seats available for this event, so hurry up and register if you're interested! 

In addition to this event, we are conducting our very first UXSG Workshop #01 - Lean UX on the very same week as this event! Head on to https://uxsg-workshop-1.gevme.com/ to find out more!


Bring Your Own Food!

Bring your own food to the event! As it is an evening event, we would like to recommend you to bring your own food and drinks. You can share them with others if you would like to. It is a way to network and communicate with other participants too!

About Lean & Agile

Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. Agile is about high-quality high-velocity delivery of working software that replaces document-centered practice with one that is collaboration-centered. In this meetup, we would like to share case studies in adopting these practices for both the startup and enterprise world.


Speakers & their Topic

Join us to meet our speakers:

Speaker #1 - Lean Startup

bryanBryan Long I Founder of The Testing Ground & Singapore Lean Startup Circle

The programme will be taught by Bryan Long – a former Singapore Government scholar turned entrepreneur.

Bryan is the founder of The Testing Ground and President of the Association of Lean Startups which organises the Singapore Lean Startup Circle.

After his scholarship with the Singapore Government ended, he went into working on his business ideas. His first startup was a spectacular failure that cost him a huge sum. He did everything that his Engineering, MBA and Law education taught him but it turned out they weren’t suitable for start-ups.

After that experience, he was determined to find a less risky method of starting new businesses. He chanced upon the Lean Startup methodology and was converted to it. He implemented it to test out a startup idea at only a fraction of the cost of his first website and which turned out to have no customer traction in Singapore. Because of doing things Lean Startup way, Bryan averted the waste in time, effort and money if he had done things like his first startup.

He is now a fervent evangelist of Lean Startup. He has mentored at the Singapore Lean Startup Machine, Singapore Startup Leadership Programme, and the Scape. He has ran workshops on Lean Startup for Startup@Singapore and other companies. He has been invited to speak about Lean Startup in Malaysia, Indonesia and Vietnam. He is also working on two other startups.


Speaker #2 - Lean UX 

Raven ChaiRaven Chai I Founder of UX Consulting & UXSG

Raven Chai is the principal at UX Consulting, has over 15 years experience as a technologist, designer and user experience practitioner . He has been the lead design consultant for SingTel since 2008 and is instrumental in creating user-centric design culture into the organisation, translating SingTel’s business vision into actionable roadmaps and building an internal UX team.

He has been involved in more than 100 projects across various industries and of different products – eServices, course program site, large corporate websites, eCommerce, lifestyle, B2B portals and TV apps. He has also founded a local UX Community, UX Singapore as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland.


DesignSingapore Council image

We are glad to have The DesignSingapore Council as the Supporter of our event.

The vision of the DesignSingapore Council is for design to differentiate Singapore from global competition. As the national agency for design, the Council’s mission is to develop the design sector, and to help Singapore use design for innovation and growth, as well as to make life better. The DesignSingapore Council is part of the Ministry of Communications and Information.

More information about the DesignSingapore Council is available at www.designsingapore.org.



National Design Centre 

We are glad to have the National Design Centre as our Host Venue.

The National Design Centre (NDC) is the nexus for all things design. This is where designers and businesses congregate to exchange ideas, conduct business, use its facilities and obtain assistance from the national agency for design, the DesignSingapore Council. Centrally located in the arts, cultural, learning and entertainment district in the Bras Basah-Bugis area, it is well placed to invite the public to learn about design through its exhibitions and programmes.

More information about the National Design Centre is available at www.designsingapore.org/NDC



  • Circle Line – Bras Basah station (a 5-minute walk to the centre, take Exit A) 
  • East-West Line – Bugis station (a 5-minute walk to the centre, take Exit C)

By Bus

  • Middle Road (Midlink Plaza): SBS Transit 56 and SMRT 980 
  • Victoria Street (St Joseph’s Church): SBS Transit 130, 133, 145, 197 and SMRT 851, 960, NR7 
  • Victoria Street (Bras Basah Complex): SBS Transit 2, 12, 33, 130, 133 and SMRT 960, NR7  
  • North Bridge Road (Cosmic Insurance Building): SBS Transit 7, 32, 51, 61, 63, 80, 145, 175, 197 and SMRT 851

Parking is available at the following car parks near the centre, along: 

  • Queen Street: Public and HDB car parks 
  • Middle Road: InterContinental Singapore Hotel and Bugis Junction car park 
  • Victoria Street: National Library Building and Bugis+ car park



UXSG Meetup #09

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