If you are a Marketer, you would probably know the AIDA model (Awareness, Interest, Desire, Action) but have you heard of the AIDAR model with an “R”? Join us as we look at how the AIDAR model is applied to Events, to create a seamless engagement process, drive event registrations and ultimately, create a seamless user experience, both for users and attendees, all these while conforming to strict data policy and security guidelines.
