SSIA Summit 2018

Thu, 1 Mar, 2018, 9:00 AM - 5:00 PM (GMT+8)
Marina Bay Sands Expo and Convention Centre Marina Bay Sands Expo and Convention Centre

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SSIA Summit 2018 | Program | Speakers

Join us on 1 March 2018 in Singapore for Singapore Semiconductor Industry Association (SSIA) Semiconductor Summit 2018. The theme for this annual flagship event is "Disruptive Technologies and Transformation of Electronics Businesses". We plan to look into how the semiconductor industry is enabling various technologies behind disruptive trends like Industrial Internet of Things (IIoT), AI, Autonomous driving, Robotics and others and how these are transforming various businesses. The semiconductor ecosystem is also going through some major transformations. Advancements and innovations span architectural optimization, packaging, heterogenous integration, digital transformation in manufacturing and testing, move from automation to intelligence, materials management, green energy solutions, security analysis and others. At the SSIA Summit 2018, we seek answers and gain insights on this theme with leading semiconductor companies, top business leaders and industry analysts sharing their views in this exclusive and high profile forum. Exciting times lie ahead. This one day event will feature talks by several key leaders from the semiconductor ecosystem and more than 200 delegates in attendance. Block this date on your calendar and keep a look out for updates. The SSIA Summit is Singapore Semiconductor Industry Association's flagship event where we endeavour to bring our members and colleagues a common platform to share industry visions, trends and thoughts. This annual event has been in the running since SSIA's inception as MIDAS in 2005 and has captured much interest from the local and regional business leaders.

8:30 –9.00Registration
9.00 – 9.15Opening Address by SSIA President: Mr CK Tan
9.15 - 9.30GoH Greeting Message: Dr Koh Poh Koon
Senior Minister of State, Ministry of Trade & Industry and National Development
9.30 - 9.40Launch of Complex Equipment Consortium
 9.40 – 10.10Keynote Speaker:
Disruption everywhere - How to create it and how to benefit from it?

Mr Koen De Backer, Associate Partner, McKinsey & Company
10.10 –10.40Transformative technologies for A Smart Connected World
Dr Siah Soh Yun, Technology Development Vice President, GLOBALFOUNDRIES
10.40 - 11.10Tea break
11.10 – 11.40Autonomous Navigation Methodology for Manufacturing Biased Mobile Robots
Mr Michael Leong, Chief Executive Officer, SESTO Robotics Pte Ltd
11.40 - 12.10Industrie 4.0 transformation with disruptive and intelligent sensors solutions
Mr Jochen Krehl, Head of Industry Cluster Electronics & Solar, SICK AG
12.10 - 12.40Enabling Materials for Advanced Semiconductor Manufacturing Nodes
Dr. Ashutosh MISRA, CTO, Electronics, Air Liquide
12.40 –14.00Lunch
14.00 - 14.30Disruptive Technologies for Innovative Smart Home Solutions
Mr Mario Traeber, Head of R&D SoC (Connected Home Division), Intel
14.30 –15.00 Automotive Safety in the Era of Autonomous Driving
Dr Hai Wang, Senior Vice President of Global Technology Innovation, NXP Semiconductors
15.00 – 15.30Tea break
15.30 – 16.00The Value of Chip Technology in Life Science Today. Case: Standardizing Cell Therapy Workflows
Ms Kristi Valentine, Head of Life Science Technology, imec
16.00 - 16.30Enabling the Industrial Internet of Things with a Platform-Based Approach
Mr Goh Yih Hsiung, Regional Sales Manager, National Instruments
16.30 –17.00Autonomous and Electric vehicles – The Future of Transport
Mr Chua Chee Seong, President & Managing Director, Infineon Technologies Asia Pacific Pte Ltd
17.00 -17.15 Lucky Draw / Closing
17.15 –19.00Cocktail Networking

imageKeynote Speaker

Mr Koen De Backer
Associate Partner, McKinsey & Company

Koen De Backer is an Associate partner in McKinsey & Company’s Asia Operations Practice. He leads strategy and operations projects with a focus on large scale transformations in semiconductors industry. His work includes:
  • Competitiveness assessments on fab cost benchmarking (capex & opex), technology benchmarking (R&D effectiveness, yield, design efficiency) and inventory/cycle time benchmarking
  • Industry 4.0 improvement transformations focused on automation and advanced analytics to drive next level of cost efficiency and yield ramps
  • Large scale transformation & turnarounds focused on cost, throughput and quality

Dr Siah Soh Yun
Technology Development Vice President,

Dr Siah Soh Yun is a Technology Development Vice President at GLOBALFOUNDRIES with over 20 years of semiconductor experiences, spanning from 0.35um to 40nm technology nodes. She is currently in charge of GLOBALFOUNDRIES SINGAPORE Technology Development Department. She oversees the technology roadmap execution and drives differentiation to enrich the foundry technology portfolio. She joined Chartered Semiconductor Mfg in 1996 after receiving her Ph.D. in Science (Chemistry) from National University of Singapore. In 2010, she is technology development director with GLOBALFOUNDRIES. Over the years, Soh Yun has actively worked on CMOS platforms and recent years on More-than-Moores specialty technologies (non-volatile memories, high voltage applications etc). She participated actively in the collaboration with local universities and research institutes. Currently she has published over 30 technical papers and holds over 15 granted patents.


Mr Michael Leong
Chief Executive Officer
SESTO Robotics Pte Ltd

Michael is the Chief Executive Officer of SESTO Robotics, a subsidiary of HOPE Technik specialising in the field of autonomous technology. In his capacity, he oversees the business goals of the company and has steered SESTO Robotics to achieve a strong global footprint. This includes securing major contracts and the setup of a subsidiary office in less than a year of company formation.

Michael’s experience with robotics technology coupled with his in-depth knowledge of the industry has led him to be appointed as the chairman of SPRING Singapore’s technical Committee for Automation and Robotics which focuses on identifying and evaluating new standards in automation and robotics. Previous appointments include sub-committee member of the Committee of the Future Economy (Ministry of Finance, Singapore) to review Singapore’s economic strategies, committee member of Singapore Manufacturing Federation’s Personal Care Robot Standards to develop standards for use of robotics in Singapore as well as for Singapore International Robo Expo, steering the conference and exhibition content to suit industrial needs in Singapore.

Prior to managing SESTO Robotics, Michael co-founded HOPE Technik in 2006 which has since grown from a start-up to a successful group that has developed over 400 integrated solutions and world-class products. At HOPE Technik, Michael held various roles such as design engineer, project manager and manufacturing team leader. He was also responsible for executive duties pertaining to finance, corporate development and administration.

Before HOPE Technik, Michael worked at Asian Touring Car Championship and was the Chief Engineer of the company’s professional race team. He is also an alumni of National University of Singapore.



Mr Jochen Krehl
Head of Industry Cluster Electronics & Solar

Jochen Krehl, Head of Electronics & Solar in Global Industry Centre Factory Automation at SICK AG: With his team, he is taking care of the industry segment "Electronics & Solar" at SICK. This includes the development of market strategies for the electronics industry as well as the support of major international customers focusing on semiconductor backend industry, production of consumer electronics, home appliance, solar and battery production. Prior to joining SICK, Jochen Krehl spent several years with Festo AG (another major international manufacturer of automation solutions) in the display and solar industry team and key account management in China.

Dr Ashutosh MISRA
Chief Technology Officer, Electronics
Air Liquide Electronics

As the Chief Technology Officer of Air Liquide Electronics, Ashutosh is responsible for defining the global technical vision and product development strategies of the Electronics Business Line. Prior to his current position, he was the Worldwide Director of ALOHA™ Electronics Performance Materials, where he oversaw Air Liquide’s advanced precursor business that supplies leading edge materials for CVD and ALD processes. From 2001-2008, as Director of Materials Development, Ashutosh lead the accelerated development and screening of advanced precursors and surface preparation products for semiconductor applications. He holds a Ph.D. in Physical Chemistry and was nominated as Air Liquide Group Fellow in 2013. 


Mr Mario Traeber
Head of R&D SoC (Connected Home Division), Intel

Mario Traeber started his career in the semiconductor industry in 1999 holding a Masters in Electrical Engineering from the Technical University of Dresden. He previously worked for Siemens Semiconductor and Infineon Technologies for more than a decade where he finally emerged towards a Senior Principal Engineer. Subsequently, he relocated to Singapore as a Senior Director of Engineering leading the System on Chip Research and Development groups in Singapore and Bangalore being employed by Lantiq. He experienced numerous product design cycles in various deep submicron technology nodes for multiple markets, e.g. ISDN, DSL, Ethernet, Gateways and Router – to name a few. He is currently working for Intel as a Head of R&D SoC for the Connected Home Division in Singapore. His focus is on R&D excellence with focus on Innovation, new Methodologies and State-of-the-Art Design Flows.


Dr Hai Wang
Senior Vice President of Global Technology Innovation,
NXP Semiconductors

Dr. Hai Wang is currently the Senior Vice President of Global Technology Innovation at NXP. In the past 27 years, he has established successful global management track record in the areas of General Management, R&D, Engineering, Operations, Marketing and Business Development in several major global semiconductor corporations and multiple start-up companies. He is passionate about establishing winning strategies, driving flawless execution, managing efficient operations, delighting customers & developing breakthrough technologies.
Dr. Wang graduated with his Ph.D. in Electrical Engineering from The Ohio State University, U.S.A. and MBA from San Jose State University, U.S.A. He currently lives in Singapore with his family

imageMr Goh Yih Hsiung
Regional Sales Manager, National Instruments

Goh Yih-Hsiung (YH) has been with National Instruments since 2002 and is currently the Regional Sales Manager, overseeing the sales and operations for Southeast Asia. Prior to this, he was the Area Sales Manager responsible for the sales operations for Singapore and Indonesia. YH has worked with engineers and scientist from the academia and various industry sectors, such as Electronics, Industrial Monitoring, Automotive, Semiconductor, Aerospace and MCM applications for more than 10 years.

YH graduated from Nanyang Technological University majoring in Electrical and Electronics Engineering.


Mr Chua Chee Seong
President & Managing Director, Infineon Technologies
Asia Pacific Pte Ltd

Chua Chee Seong oversees the strategic direction of Infineon’s Asia Pacific regional sales and marketing, R&D, manufacturing and corporate activities, a position he has held since July 2017. Infineon’s Asia Pacific headquarters is based in Singapore with local presence in Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines and Taiwan.

Chee Seong’s career began in R&D at Philips Color Television in 1993. As a senior application engineer at Motorola Semiconductor between 1994 and 1997, he was named inventor in five patent applications on automotive and sensor innovations. Before joining Infineon in 2000, Chee Seong was also a sales manager at PerkinElmer Optoelectronics. At Infineon, he has taken on roles in product marketing for industrial microcontrollers and regional marketing covering Asia Pacific’s automotive electronics segment. In his most recent role as Vice President of Automotive Regional Centre, Chee Seong was responsible for sales, marketing, OEM business development, concept engineering and application engineering for Infineon’s Automotive Division. He was instrumental in building up a competent segment marketing and system application engineering team to serve key customers and to grow Infineon’s automotive business in the region.

Chee Seong has a Bachelor of Electrical & Electronics Engineering from Nanyang Technological University in Singapore.
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